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How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

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Feb 6, 2019

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Using Negative Keywords in Google Shopping Campaigns

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Feb 1, 2019

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5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on

Jan 26, 2019

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How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on

Jan 16, 2019

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Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Posted on

Jan 14, 2019

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