shopping ads
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How to Win Over Local Shoppers with Google
Most local searches end in a store visit—but only if your inventory shows up. Learn how to use Google’s Local Inventory Ads and Performance Max campaigns to drive real-world sales from high-intent search traffic.
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5 Ways Your 'Approved' Product Feed is Leaking Ad Spend
Your feed says “Approved,” but your ads still underperform. This post breaks down five hidden data issues—like GTIN gaps and variant suppression—that quietly drain your budget and bury your best products.
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Amazon Exits Google Shopping Ads. How to Optimize Your Catalog to Own the Auction.
Amazon just walked off the Shopping Ads stage. CPCs dropped. Impressions opened up. But if your ROAS didn’t move, your catalog wasn’t ready. This post breaks down exactly how to fix that—using feed rules, product type logic, and GTIN coverage to claim the auction before Amazon flips the switch back.
Common Data Feed Mistakes That Quietly Kill Campaign Performance
Are hidden feed errors quietly killing your Shopping campaigns? Discover the top data feed mistakes draining performance and how to fix them before your next budget review.
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How to Use Analytics to Identify Ecommerce Performance Trends
Discover how ecommerce analytics can help you identify low-performing products, optimize your ad spend, and boost profitability. Learn actionable strategies and tools to turn data into growth opportunities for your online store.
Free Exposure on Google Shopping
After eight years of Google Shopping being a paid product, Google is changing things up.
