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All Posts Tagged With

optimization

Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.

Posted on 
Oct 10, 2019
  by
Giovanni Miranda
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Ecommerce

Holiday Prep Checklist for Online Retailers (2019)

With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Having a game plan is essential to your holiday success. Here's a checklist of things you should consider when preparing for the holidays.

Posted on 
Oct 8, 2019
  by
Giovanni Miranda
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Product Data

Why Do I Need a Product Feed Tool?

Manually managing your product feed is definitely possible... but is it optimal? Not at all.

Posted on 
Oct 1, 2019
  by
Giovanni Miranda
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Facebook

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Posted on 
Sep 12, 2019
  by
Giovanni Miranda
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Ecommerce

SEO and PPC: Better Together

Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?

Posted on 
Sep 11, 2019
  by
Brooke Stanish
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Product Data

The Best Way to Reduce Ecommerce Returns

There’s a problem plaguing the world of ecommerce, and it seems to be growing with each passing year... product returns. The solution? Buyers need to know exactly what they're buying when they complete their purchase.

Posted on 
Aug 16, 2019
  by
Brooke Stanish
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GoDataFeed

New in GoDataFeed: Faster Customization

At GoDataFeed, we're all about efficiency. We're also all about effectiveness. That's why we're so excited about these new features that make our already super-effective rules engine super efficient to use.

Posted on 
Aug 12, 2019
  by
Steven Hope
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GoDataFeed

Everything You Need to Know About Merge Files

Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.

Posted on 
Jul 18, 2019
  by
Giovanni Miranda
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Google

3 Traits of Highly Successful Google Shopping Campaigns

Any good business strategy begins with thorough planning. To properly plan your Google Shopping campaign strategy, set your sights on these three areas: 1) Keyword research to identify opportunities, 2) Segmenting products into groups for easier, more effective targeting and 3) Setting goals based on most important KPIs.

Posted on 
Jul 5, 2019
  by
Bryan Falla
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Ecommerce

What Is a Product Feed? And Why You Need One

They’re everywhere. Just beneath the surface of your favorite online shops. Latent. Ready to emerge when called upon. Product feeds. There’s no mystery there, right? And yet, these ubiquitous data dynamos baffle ecommerce marketers on a daily basis. What are product feeds, really?

Posted on 
Jun 10, 2019
  by
Bryan Falla
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Google

This Is Why Your Shopping Ads Aren't Showing Up on Google

From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.

Posted on 
Apr 11, 2019
  by
Bryan Falla
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Ecommerce

Classic SEO Principles That Will Revitalize Your Product Listings

Use these traditional SEO principles to give your ecommerce campaigns a boost.

Posted on 
Mar 16, 2019
  by
Bryan Falla
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Ecommerce

How to Optimize Product Images In 6 Steps

Follow these product image best practices to provide consumers with all the visual information necessary for them to make an educated decision on their purchase.

Posted on 
Mar 8, 2019
  by
Giovanni Miranda
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Ecommerce

5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on 
Jan 26, 2019
  by
Giovanni Miranda
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Google

Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Posted on 
Jan 14, 2019
  by
Bryan Falla
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Ecommerce

How to Master Your Product Feeds in 6 Simple Steps

Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.

Posted on 
Dec 13, 2018
  by
Nicole Santoro
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Amazon

Product Title Optimization Templates for Amazon Listings

Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type. 

Posted on 
Aug 9, 2018
  by
Nicole Santoro
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Ecommerce

7 Ways to Supplement Your Product Data to Improve Exposure

Supplemental product data could hold the key to successful ecommerce campaigns.

Posted on 
May 10, 2018
  by
Bryan Falla
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Ecommerce

Channel Specific Title Optimization Formulas

Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.

Posted on 
Jan 17, 2018
  by
Nicole Santoro
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GoDataFeed

10 Things You DON’T Have To Do Anymore With GoDataFeed

In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.

Posted on 
Dec 28, 2017
  by
Bryan Falla
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Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2017
  by
Nicole Santoro
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Ecommerce

Preventing 5 Common Product Listing Mistakes

Here are five of the most common (and costly) product listing mistakes, and how to fix them.

Posted on 
Oct 18, 2017
  by
Nicole Santoro
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Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro
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Ecommerce

Optimize Data Feeds by Tapping Into Product Variations

Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).

Posted on 
May 12, 2015
  by
Bryan Falla
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