In ecommerce, data feed management stands as a cornerstone for operational efficiency and marketing prowess. It's the engine that powers product listings, ensures accurate pricing, and facilitates seamless customer experiences. Yet, many ecommerce businesses, despite their best intentions, fall prey to common mistakes in this domain. Read on to learn how to avoid these common mistakes.
In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.
Walmart shipping templates give retailers the ability to streamline your shipping process and provide a consistent and reliable shipping experience for your customers. In this blog post, we'll dive into what Walmart shipping templates are and how they can help simplify your shipping operations.
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.
Optimizing your product data at the feed-level at the beginning of this season gives your store the opportunity to increase sales volume by: Targeting highly-motivated audiences, clearing old inventory, and promoting new and in-demand products.
Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:
Increased competition means that selling online isn’t quite as simple as it used to be. The Digital Shelf is packed with competition. If you're having trouble gaining substantial traction, maybe it's not your strategy or your budget. Maybe your product data needs some TLC. GoDataFeed can help.
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
Use these traditional SEO principles to give your ecommerce campaigns a boost.
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type.
Supplemental product data could hold the key to successful ecommerce campaigns.
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
Here are three reasons that your product data impacts your Google Campaigns.
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).