Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.