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Ecommerce

Haunt Your Way Into Scary-Good Halloween Sales

With Halloween spending expecting to hit a whopping $9.1 billion this year, now is the time to get your listings Halloween-ready. Here’s everything you need to know to steal your share of those scary sales.

Posted on 
Oct 16, 2017
  by
Nicole Santoro

Read More
Ecommerce

5 Ways to Make the Most Out of Your Holiday Ecommerce Marketing

Consider adding the following steps to your ecommerce marketing plan to ensure more customers, more purchases, and more revenue this holiday season – and beyond.

Posted on 
Oct 5, 2017
  by
Bryan Falla

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Amazon

Why Your Product Data Is Holding You Back on Amazon

Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.

Posted on 
Oct 2, 2017
  by
Bryan Falla

Read More
Ecommerce

New to Ecommerce? Here’s What You Need to Know

There are many cost-effective ways to reach online shoppers. Lets take a look at your options and how your approach should differ with each.

Posted on 
Sep 28, 2017
  by
Bryan Falla

Read More
Ecommerce

Data Overload, Missed Opportunities and How To Take Action

Here are a few strategies for making use of your analytics to improve your bottom line – starting today.

Posted on 
Sep 27, 2017
  by
Bryan Falla

Read More
Ecommerce

The Evolution of Ecommerce [Infographic]

The Evolution of Ecommerce [Infographic]

Posted on 
Sep 26, 2017
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

What is the Buy Box?

Nicole Santoro
September 12, 2018
Amazon

FBA vs. FBM: What Should I Choose?

Nicole Santoro
September 12, 2018
Amazon

The 4 Keys to Winning the Buy Box

Nicole Santoro
September 14, 2018
Amazon

Why Ratings/Reviews Matter to Google and Amazon

Nicole Santoro
September 14, 2018
Ecommerce

3 More Ways to Reach Tons of Amazon Shoppers

Nicole Santoro
September 17, 2018
Amazon

Proven Techniques For Google Shopping Campaign Optimization

Bryan Falla
September 18, 2018
Google

Holiday Prep Checklist for Online Retailers (2021)

Giovanni Miranda
October 28, 2021
Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

Giovanni Miranda
October 10, 2019
Ecommerce

Top 10 Channel Mix

Giovanni Miranda
September 24, 2018
Ecommerce

How to Implement Amazon Sponsored Products

Nicole Santoro
September 27, 2018
Amazon

Why You Should Use Amazon Sponsored Products

Nicole Santoro
October 1, 2018
Amazon

What’s new in Walmart V3?

Nicole Santoro
October 3, 2018
Walmart
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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