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Amazon

Product Title Optimization Templates for Amazon Listings

Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type. 

Posted on 
Aug 9, 2018
  by
Nicole Santoro

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Ecommerce

How to Create Customer Profiles Using Shopping Channel Data

Here's how to use your channel data to create customer profiles.

Posted on 
Jul 28, 2018
  by
Bryan Falla

Read More
Ecommerce

Use these Ecommerce KPIs to Identify Opportunities for Growth

When most people think about their online KPIs, they tend to think about website traffic – how many people are coming to my site? While traffic is definitely an important metric to understand and improve, it’s not worth any money to your company – at least not on its own.

Posted on 
Jul 23, 2018
  by
Bryan Falla

Read More
Ecommerce

How to Improve Your WooCommerce Sales Right Now

We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.

Posted on 
Jul 19, 2018
  by
Bryan Falla

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Google

The Complete Guide to Optimized Google Shopping Campaigns

Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.

Posted on 
Jul 18, 2018
  by
Bryan Falla

Read More
Google

How to Set up Shipping in Google Merchant Center

Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.

Posted on 
Jul 18, 2018
  by
Nicole Santoro

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Brooke Stanish
Karine Bengualid
GoDataFeed
Carlos Rodriguez
Bryan Falla
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All Posts

What is Walmart's Enhanced Marketplace Returns Program?

Giovanni Miranda
October 3, 2018
Walmart

How to Disable Walmart Value Shipping

Nicole Santoro
October 5, 2018
Walmart

How to Set Up a Google Shopping Campaign

Nicole Santoro
October 17, 2018
Google

Google Shopping Actions: Everything You Need to Know

Bryan Falla
October 18, 2018
Google

How to Set Up Remarketing Lists for Search Ads (RLSA)

Nicole Santoro
October 19, 2018
Google

Recapture Customers with Bing Remarketing

Nicole Santoro
October 23, 2018
Microsoft

15-Minute Work Week: Google Shopping Feed Campaign

Nicole Santoro
October 25, 2018
Google

What is Google Express

Nicole Santoro
October 29, 2018
Google

How to Sell: Buy on Google

Nicole Santoro
October 30, 2018
Google

How to Sell on Walmart: the Complete Guide

Lin Grosman
November 1, 2018
Walmart

The Complete Guide to Google Manufacturer Center

Bryan Falla
November 5, 2018
Google

Google Shopping Actions Commission Rates

Bryan Falla
October 22, 2019
Google
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Featured Posts

How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
Smart Speakers Are Shopping for Your Customers. Can They Find You?
Ecommerce

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Voice assistants don’t scroll—they choose. If your product feed doesn’t speak their language, you’re out of the running. This post shows you what needs to change, why it matters, and how to make your products easier to find in a world where search is spoken.

Carlos Rodriguez
April 24, 2025
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