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Strategy

6 Ways Marketplaces Promote Brand Success

As you consider your options and explore varying ecommerce models, here are six ways you can benefit from selling on a marketplace.

Posted on 
Feb 23, 2022
  by
Giovanni Miranda

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Strategy

Thrive on Live: Live Commerce Strategies for 2022

Let's talk about live commerce strategy and what you should consider when planning live commerce events.

Posted on 
Feb 16, 2022
  by
Giovanni Miranda

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Strategy

And… We’re Live! Marketing Your Products With Live Commerce

Online shopping is convenient, but there's no denying it commonly lacks engagement. Live commerce aims to address that and more.

Posted on 
Jan 31, 2022
  by
Giovanni Miranda

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Google

Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings

There's no denying that Google Shopping is bustling with merchants of all kinds, but there's one tried-and-true way to make your products stand out.

Posted on 
Jan 25, 2022
  by
Giovanni Miranda

Read More
Google

Delight Shoppers and Boost Conversions With Google Promotions

If you sell products on Google and you’re looking for a way to boost product visibility, incentivize clicks and potentially increase conversions, then look no further than Google Promotions.

Posted on 
Jan 18, 2022
  by
Giovanni Miranda

Read More
Product Data

8 Ways to Prepare Your Product Data for Top Marketplace Performance

Transitioning your ecommerce site product data to work on a marketplace isn't always 1:1, but here are some big picture best practices to prepare your catalog for top marketplace performance.

Posted on 
Jan 10, 2022
  by
Giovanni Miranda

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Eliza Shehadeh
Yesenia DeSalle
Sarah Bacchus
Julia Serdiuk
Rebecca Koss
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All Posts

Product Feed Basics: Product Feed Creation

Giovanni Miranda
October 21, 2021
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Product Data

Product Feed Basics: Data Ecosystems

Giovanni Miranda
October 21, 2021
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Product Data

Product Feed Basics: Product Identifiers

Giovanni Miranda
October 21, 2021
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Product Data

Product Feed Basics: Product Attributes

Giovanni Miranda
October 21, 2021
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Product Data

Product Feed Basics: Product Feed File Formats

Giovanni Miranda
October 21, 2021
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Product Data

Product Feed Basics: Intro to Product Feeds

Giovanni Miranda
October 21, 2021
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Product Data

Advertise Your Products Free on Google for the Holidays

Bryan Falla
September 15, 2021
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Google

How GoDataFeed leverages product data to fuel ecommerce performance

Bryan Falla
August 27, 2021
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GoDataFeed

Engage Motivated Shoppers With Google Deals

Bryan Falla
September 1, 2021
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Google

How to Stop the Silent Campaign Killer Lurking in Your Product Data

Bryan Falla
August 31, 2021
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Product Data

Forget Shopify’s Amazon App, the Best Way to Feed Your Products is Still on the App Store

Bryan Falla
August 25, 2021
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Shopify

Using Google's Regional Availability to dominate your corners of the market

Bryan Falla
August 19, 2021
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Google
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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