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They’re everywhere. Just beneath the surface of your favorite online shops. Latent. Ready to emerge when called upon. Product feeds. There’s no mystery there, right? And yet, these ubiquitous data dynamos baffle ecommerce marketers on a daily basis. What are product feeds, really?
Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.
If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
With no shortage of obstacles in the way, selling cross-border can seem out of reach for U.S. merchants. But this shouldn't stop anyone from taking a good long look at the benefits of selling internationally, as it has a huge impact on profits for those that crack the code.
Bing Ads has become Microsoft Advertising and it turns out that this news represents more than just your typical name-change or rebrand.
