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Guide to Global: Identifying Your Retail Business Targets Worldwide
Looking to expand to international markets? Use this guide to target a worldwide audience.
Fire Up Online Sales with these Crucial Product Listing Principles
What does an optimized product listing look like? Come here, we'll show you.
How eBay Is Quietly Sneaking Into Amazon Territory
When you're going to sell online, the first place many retailers go is Amazon. That's to be expected since Amazon is the largest e-retailer in the United States. But selling your products only on Amazon is doing your business a disservice. eBay is another online marketplace with a high amount of traffic and tons of opportunities for brands to gain mass exposure and sales. Not only does eBay have a huge audience but it can also have less competition for retailers.
How to Fix MyShopify URLs to Avoid Google Errors
It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.
How to Locate Your FTP Credentials in Google and Bing
FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.
Increase Online Sales Using Multichannel Marketing
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to Fix Overly Long Product Titles Using ChatGPT
Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.
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Smart Speakers Are Shopping for Your Customers. Can They Find You?
Voice assistants don’t scroll—they choose. If your product feed doesn’t speak their language, you’re out of the running. This post shows you what needs to change, why it matters, and how to make your products easier to find in a world where search is spoken.
