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Ecommerce

Threads Ads & What Ecommerce Marketers Need to Know

Threads ads are coming—are you ready? Meta is testing ads on its fast-growing social platform, offering early adopters lower costs and new engagement opportunities. While it's still in beta, smart ecommerce marketers are already preparing. Here’s what you need to know before it goes live.

Posted on 
Feb 27, 2025
  by
Carlos Rodriguez

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Ecommerce

Where to Sell in 2025? The Real Differences Between Amazon, eBay, and Walmart.

Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.

Posted on 
Feb 19, 2025
  by
Carlos Rodriguez

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AI

Google's AI Overview Prefers Video: Why Your Product Pages Are Losing Search Traffic

Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.

Posted on 
Feb 14, 2025
  by
Bryan Falla

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Meta

Proven Strategies to Optimize Your Meta Ads for Ecommerce Success

Spending more on Meta Ads but not seeing better results? The key to success isn’t increasing your budget—it’s optimizing your strategy. In this guide, we’ll walk you through proven techniques to improve targeting, creative, and bidding for better performance and lower costs. Start making every ad dollar work smarter.

Posted on 
Feb 10, 2025
  by
Carlos Rodriguez

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Amazon

Amazon Best Sellers Rank Explained: How It Works and How to Climb the Rankings

Ever wonder why some products skyrocket to Amazon’s Best Sellers list while others barely get noticed? It all comes down to Amazon’s Best Sellers Rank (BSR). This number tells you how well your product is selling compared to others, but it’s often misunderstood. In this guide, you’ll learn what BSR really means, how it’s calculated, and what you can do to improve your ranking. We’ll also bust some common myths and show you simple ways to boost sales without the guesswork. Let’s get into it.

Posted on 
Feb 5, 2025
  by
Eliza Shehadeh

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Google

AI Product Discovery Is Here: Optimizing for Google's Shopping Assistant and Beyond

Discover how AI-powered shopping assistants like Google’s latest innovation are reshaping ecommerce. Learn the secrets to optimizing your product data, leveraging conversational search trends, and staying ahead in the AI-driven marketplace. Don’t let your brand fall behind—find out how to thrive in this new era of intent-driven discovery!

Posted on 
Jan 24, 2025
  by
Bryan Falla

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Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Gonzalo Gil
Gil Elias
Rodney Laws
Robert Rand
Adam Riemer
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Carlos Rodriguez
May 7, 2025
Google

How to Fix Overly Long Product Titles Using ChatGPT

Bryan Falla
April 29, 2025
AI

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Carlos Rodriguez
April 24, 2025
Ecommerce

How AI Is Transforming Omnichannel Support

Carlos Rodriguez
April 17, 2025
Omnichannel

The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

Bryan Falla
April 3, 2025
AI

How to market your products for free

Carlos Rodriguez
March 31, 2025
Ecommerce

Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

Bryan Falla
March 21, 2025
Pinterest

Managing the Intelligence Behind AI-Driven Commerce

Bryan Falla
March 17, 2025
AI

Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

Bryan Falla
March 11, 2025
Strategy

How to Fix Missing Product Attributes with ChatGPT

Bryan Falla
March 7, 2025
Product Data

Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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