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Ecommerce

Guide to Global: Identifying Your Retail Business Targets Worldwide

Looking to expand to international markets? Use this guide to target a worldwide audience.

Posted on 
Feb 23, 2016
  by
Bryan Falla
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Ecommerce

Fire Up Online Sales with these Crucial Product Listing Principles

What does an optimized product listing look like? Come here, we'll show you.

Posted on 
Feb 18, 2016
  by
Bryan Falla

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eBay

How eBay Is Quietly Sneaking Into Amazon Territory

When you're going to sell online, the first place many retailers go is Amazon. That's to be expected since Amazon is the largest e-retailer in the United States. But selling your products only on Amazon is doing your business a disservice. eBay is another online marketplace with a high amount of traffic and tons of opportunities for brands to gain mass exposure and sales. Not only does eBay have a huge audience but it can also have less competition for retailers.

Posted on 
Feb 2, 2016
  by
Bryan Falla

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Shopify

How to Fix MyShopify URLs to Avoid Google Errors

It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.

Posted on 
Jan 29, 2016
  by
Nicole Santoro

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GoDataFeed

How to Locate Your FTP Credentials in Google and Bing

FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.

Posted on 
Jan 22, 2016
  by
Nicole Santoro

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Ecommerce

Increase Online Sales Using Multichannel Marketing

"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.

Posted on 
Nov 3, 2015
  by
Bryan Falla

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Guide to Google Shopping Bidding Strategies

Bryan Falla
August 15, 2022
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Google

How to Set Up & Optimize Facebook Dynamic Product Ads

Dennis Yu
December 10, 2019
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Facebook

Prop 65 Feed Compliance: We've Got You Covered

Giovanni Miranda
August 27, 2018
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Why You Should Check Google Merchant Center Diagnostics Regularly

Nicole Santoro
September 3, 2018
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Google

What is FBA?

Nicole Santoro
September 10, 2018
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Amazon

What is the Buy Box?

Nicole Santoro
September 12, 2018
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Amazon

FBA vs. FBM: What Should I Choose?

Nicole Santoro
September 12, 2018
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Amazon

The 4 Keys to Winning the Buy Box

Nicole Santoro
September 14, 2018
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Amazon

Why Ratings/Reviews Matter to Google and Amazon

Nicole Santoro
September 14, 2018
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Ecommerce

3 More Ways to Reach Tons of Amazon Shoppers

Nicole Santoro
September 17, 2018
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Amazon

Proven Techniques For Google Shopping Campaign Optimization

Bryan Falla
September 18, 2018
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Holiday Prep Checklist for Online Retailers (2021)

Giovanni Miranda
October 28, 2021
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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