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Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro
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Ecommerce

One Simple Secret for Boosting Online Retail Sales

Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.

Posted on 
Aug 3, 2017
  by
Bryan Falla

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Amazon

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Posted on 
Jul 27, 2017
  by
Nicole Santoro

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Google

How to Use Competitive Research to Make Gains on Google Shopping

The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.

Posted on 
Jul 21, 2017
  by
Dennis Moons

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Ecommerce

25 Ecommerce Channels to Diversify Your Brand

How do you break out of the cookie cutter ecommerce mold? By using these niche sales channels.

Posted on 
Jun 14, 2017
  by
Bryan Falla

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Ecommerce

Pubcon SFIMA Summit 2017 Recap

As you can see, we had a great time at Pubcon this year learning about the latest digital marketing strategies.

Posted on 
Mar 8, 2017
  by
Bryan Falla

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All Posts

Fixing incorrect product identifier [mpn]

Bryan Falla
August 9, 2021
Google

BIMI for ecommerce brands

Bryan Falla
August 3, 2021
Google

9 signs your business needs an effective inventory management system

Marc Darmon
June 22, 2021
Inventory Management

New Google Shopping Features Announced for 2021

Bryan Falla
June 1, 2021
Google

PPC vs Marketplaces: Finding Your Marketing Mix

Bryan Falla
May 17, 2021
Amazon

This Month in Ecommerce - April 2021

Giovanni Miranda
April 30, 2021
Ecommerce

2021 Google Product Data Specs Update

Giovanni Miranda
April 30, 2021
Google

This Month in Ecommerce - March 2021

Giovanni Miranda
March 31, 2021
Ecommerce

Cashing in on Snapchat's Dynamic Ads

Giovanni Miranda
April 7, 2021
Snapchat

Video Commerce Is Coming: YouTube Shopping

Giovanni Miranda
March 31, 2021
Google

4 Tips to Integrate TikTok Into Your Marketing Strategy

Giovanni Miranda
March 25, 2021
TikTok

This Month in Ecommerce - February 2021

Giovanni Miranda
February 26, 2021
Ecommerce
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Featured Posts

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
Fix Broken Schema and Recover Product Visibility with ChatGPT
AI

Fix Broken Schema and Recover Product Visibility with ChatGPT

Broken or outdated schema can quietly suppress your products in search. This guide shows how to diagnose and fix common structured data issues using ChatGPT.

Bryan Falla
June 9, 2025
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