When it comes to ecommerce, everything starts with Amazon and Google.

Together, they make up an enormous – and growing! – share of the market, with millions of potential customers and an incredible amount of money to be made. But that doesn’t mean that you should stop there.

In fact, those two retail giants are just the tip of the tip of the iceberg.

There are dozens of other marketplaces, shopping channels and mobile commerce apps that may not be as big as Amazon or Google, but still deliver a variety of audiences to your products and give you highly targeted opportunities for businesses. That’s particularly true if you're looking to sell niche products, products within a specific vertical (i.e., apparel, home goods, wine, etc.), expand your market reach or raise brand awareness.

Here are some of our favorite online sales channels successfully being used by online retailers to break out of the ecommerce box.


This shopping portal offers deals and cash back for shopping at more than 1,800 stores. It can be a great way to bring people to your products or your site.


This site specializes in products that typically are used as gifts. You can submit your products to the FindGift team to be properly categorized. When someone clicks through, you pay a fee.


A lease-to-own site that offers its 50 million users credit to purchase items on a payment plan. Adding your product feed to their site will incur no listing fees, and they don’t charge for customer acquisition.


With 40 million monthly visitors, Houzz can be a great market if you have products related to homes. Create a seller profile and you gain access to people who are actively interested in purchasing home products to update their living space.


Designed as a way to provide U.S. goods to Latin American countries, Iguama actively wants U.S. sellers to offer products on their site. If you are looking for a way to expand your business’s reach into other countries, Iguama may be a great choice.


This site is the number one shopping network in Europe boasting193 million products and almost 15 million monthly users.


Sell fashion products? Lyst may be for you. Merchants can upload their products to allow users to search by store, designer, type of fashion, and more.


The oldest online coupon store works with a number of affiliate networks to promote your products – and coupons.


This Australian site lists products from hundreds of different stores. When people buy through MyShopping, they earn points towards things like vouchers and gift cards.


If you sell computer equipment and other electronics good and you’re not already listed on Newegg, you’re missing out. Besides Amazon and eBay, it’s one of the largest online marketplaces in the U.S.


Not only do you get an audience of 30 million when you list your products on Nextag, 80% of those people are unique – meaning they don’t use other CSEs.


In the U.S., Rakuten is still trying to claw out a bigger market share. But in Japan, more the half of the country uses Rakuten – and the brand only continues to expand.

RV Trader

Doesn’t the name pretty much say it all? If you sell RV parts, this is your home online. List products here to greatly expand your audience and potential customer base.


This marketplace has many similarities to eBay. Right now they’re offering free imports of products from Google Products, eBay, and Big Commerce.


Customers are incentivized to buy through Shop.com by a system that gives them cash back with every purchase. For example, Men’s shorts may net them $1.20 cash back, while purchasing an iPhone 6 Plus gets $18.85 back.


Participating merchants gain access to all of Shoprunner’s users, free 2-day shipping and return shipping, and millions of international consumers.


As an app-only shopping channel, ShopSavvy is ecommerce for the new age. And with over 20 million app downloads across iOS, Android and wearables, it’s one of the most popular mobile commerce destinations.

Sort Price

Founded in 2004, this site lets consumers compare your prices to others in the industry, and shares products from major retailers, such as Walmart, JC Penney, and Home Depot.


This marketplace showcases a mix of common and unique gift products – everything from books to moon land.


Specializing in connecting wine connoisseurs with the small wineries that craft unique and interesting vintages.


The idea behind Wish is to let people know about amazing deals. For merchants, the beauty of Wish is that you can list items for free – you don’t pay until you make a sale.

By using GoDataFeed, you can keep your product feed up-to-date on multiple marketplaces without a lot of hassle or time wasted. So consider how you can expand your reach and start testing.