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Amazon

How to Win the Amazon Buy Box

The Buy Box is the key to winning on Amazon. Here's how to lock it down.

Posted on 
Jun 30, 2018
  by
Bryan Falla

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Ecommerce

This Week in Ecommerce: June 29, 2018

Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.

Posted on 
Jun 29, 2018
  by
Giovanni Miranda

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Ecommerce

This Is How American AF Stormed the Beaches of Ecommerce

After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.

Posted on 
Jun 29, 2018
  by
Nicole Santoro

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Ecommerce

This Week in Ecommerce: June 21, 2018

The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!

Posted on 
Jun 21, 2018
  by
Giovanni Miranda

Read More
Amazon

Optimizing Amazon Listings for Mobile

When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.

Posted on 
Jun 18, 2018
  by
Nicole Santoro

Read More
Ecommerce

7 Key Performance Indicators Online Retailers Need to Know

Use these KPIs to establish goals, measure progress and find success.

Posted on 
Jun 17, 2018
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

How to Avoid Inaccurate Listings During the Holidays

Bryan Falla
October 28, 2019
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Product Data

What’s Happening to Google Express?

Giovanni Miranda
September 23, 2019
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Google

The Dynamic Appeal of Social Product Ads

Giovanni Miranda
September 18, 2019
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Ecommerce

Why Do Other Products Show Up for My Brand on Google Shopping?

Bryan Falla
September 17, 2019
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Google

The 2020 Ecommerce Marketer’s Guide to the Holidays

Giovanni Miranda
October 16, 2020
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Ecommerce

Where Do My Google Ads Show Up?

Brooke Stanish
September 10, 2019
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Google

SEO and PPC: Better Together

Brooke Stanish
September 11, 2019
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Ecommerce

Why Do I Need a Product Feed Tool?

Giovanni Miranda
October 1, 2019
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Product Data

This Week in Ecommerce: August 16, 2019

Brooke Stanish
August 16, 2019
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Ecommerce

The Best Way to Reduce Ecommerce Returns

Brooke Stanish
August 16, 2019
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Product Data

This Week in Ecommerce: August 9, 2019

Brooke Stanish
August 9, 2019
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Ecommerce

New in GoDataFeed: Faster Customization

Steven Hope
August 12, 2019
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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