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Google

What is Parallel Tracking?

Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.

Posted on 
Oct 3, 2018
  by
Giovanni Miranda

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Instagram

How to Set Up Instagram Product Ads

Once your Facebook Business/Ads accounts are set up and your Facebook product feed is ready, follow the steps below to get your products into Instagram

Posted on 
Oct 3, 2018
  by
Bryan Falla

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Amazon

Why You Should Use Amazon Sponsored Products

Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.

Posted on 
Oct 1, 2018
  by
Nicole Santoro

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Amazon

How to Implement Amazon Sponsored Products

Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.

Posted on 
Sep 27, 2018
  by
Nicole Santoro

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Ecommerce

Top 10 Channel Mix

Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.

Posted on 
Sep 24, 2018
  by
Giovanni Miranda

Read More
Ecommerce

Master Mobile Commerce With These Simple Marketplace Strategies

By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.

Posted on 
Sep 22, 2018
  by
Bryan Falla

Read More
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Karine Bengualid
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How Top Quality Store Badges Boost Trust and Sales in Ecommerce

Carlos Rodriguez
August 16, 2024
Google

Unlock New Ecommerce Potential with Advanced Lead Generation

Carlos Rodriguez
August 6, 2024
Ecommerce

Key Takeaways from Google Marketing Live 2024 on AI

Carlos Rodriguez
June 13, 2024
Google

8 Strategies to Supercharge Your PMax Shopping Campaigns Right Now

Carlos Rodriguez
July 16, 2024
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Enhancing Ecommerce Efficiency with Lists

Carlos Rodriguez
May 29, 2024
Ecommerce

Enhancing Product Feeds with Advanced Data Merge Capabilities

Carlos Rodriguez
May 20, 2024
Data Feeds

Optimizing Ecommerce Performance with Scheduled A/B Testing

Carlos Rodriguez
May 15, 2024
Ecommerce

Mastering Marketing Timeliness with Automated Feed Scheduling

Carlos Rodriguez
May 6, 2024
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Perfect Google Shopping Titles for Peak Performance

Carlos Rodriguez
May 1, 2024
Google

How Automation in Text Editing Can Transform Your Ecommerce Strategy

Carlos Rodriguez
April 29, 2024
Ecommerce

Precision in Product Feeds with Validation Summary

Carlos Rodriguez
April 19, 2024
Data Feeds

Ecommerce Simplified: The Power of Import Rules

Carlos Rodriguez
April 12, 2024
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Featured Posts

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.
Google

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.

Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Carlos Rodriguez
June 3, 2025
Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
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