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Google

Getting Started with Google Ads Customer Match

Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.

Posted on 
Nov 26, 2018
  by
Nicole Santoro
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Ecommerce

6 Last-Minute Preparations Before Black Friday and Cyber Weekend

It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.

Posted on 
Nov 16, 2018
  by
Bryan Falla
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Google

How to Set Up Your Google Shopping Actions Account

Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.

Posted on 
Nov 15, 2018
  by
Giovanni Miranda
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Google

Optimizing Google Ads for Mobile

Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.

Posted on 
Nov 12, 2018
  by
Nicole Santoro
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Google

Drive Sales with Google Shopping Actions [Infographic]

Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.

Posted on 
Nov 9, 2018
  by
Giovanni Miranda
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Google

The Complete Guide to Google Manufacturer Center

If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.

Posted on 
Nov 5, 2018
  by
Bryan Falla

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July 15, 2022
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ROAS Checklist: 10 Simple Tests for Your Ecommerce Ads

Bryan Falla
May 23, 2022
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Social proof: Audiences and platforms pivot to social commerce

Bryan Falla
May 12, 2022
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8 Steps to Creating a Product Page that Converts (with Examples)

Bryan Falla
March 28, 2022
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6 Ways Marketplaces Promote Brand Success

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February 23, 2022
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Thrive on Live: Live Commerce Strategies for 2022

Giovanni Miranda
February 16, 2022
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And… We’re Live! Marketing Your Products With Live Commerce

Giovanni Miranda
January 31, 2022
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Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings

Giovanni Miranda
January 25, 2022
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Delight Shoppers and Boost Conversions With Google Promotions

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8 Ways to Prepare Your Product Data for Top Marketplace Performance

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6 Best Practices to Improve Your PPC Feed Management Workflow

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December 29, 2021
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How to Set Up Google Enhanced Conversions to Improve Conversion Tracking

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December 20, 2021
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
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How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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