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Product Data

How to Stop the Silent Campaign Killer Lurking in Your Product Data

It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:

Posted on 
Aug 31, 2021
  by
Bryan Falla

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GoDataFeed

How GoDataFeed leverages product data to fuel ecommerce performance

Increased competition means that selling online isn’t quite as simple as it used to be. The Digital Shelf is packed with competition. If you're having trouble gaining substantial traction, maybe it's not your strategy or your budget. Maybe your product data needs some TLC. GoDataFeed can help.

Posted on 
Aug 27, 2021
  by
Bryan Falla

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Shopify

Forget Shopify’s Amazon App, the Best Way to Feed Your Products is Still on the App Store

Shopify unexpectedly announced that its native Amazon app was being sunsetted in 2021. No need to worry, though. The best way to sync your Shopify product catalog to Amazon is still in the app store.

Posted on 
Aug 25, 2021
  by
Bryan Falla

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Google

Using Google's Regional Availability to dominate your corners of the market

Like local inventory ads, regional availability and pricing gives retailers with brick and mortar locations the ability to feed localized product data to Google.

Posted on 
Aug 19, 2021
  by
Bryan Falla

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GoDataFeed

A Bold New Look

With exciting developments on the horizon, we felt it was time to do something bold.

Posted on 
Aug 13, 2021
  by
Giovanni Miranda

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Google

Fixing incorrect product identifier [mpn]

These warnings are intended to notify merchants that the MPN submitted in their product feeds has an incorrect value. In September 2021, Google will begin disapproving products whose MPNs were issued warnings for "Incorrect product identifier [mpn]".

Posted on 
Aug 9, 2021
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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All Posts

How Google Decides Which Organic Product Listings to Show

Giovanni Miranda
March 17, 2020
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Google

COVID-19 Resources & Information for Online Retailers

Bryan Falla
March 16, 2020
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Ecommerce

Using Ad Relevance Diagnostics to Improve Your Facebook Ads

Giovanni Miranda
March 5, 2020
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Facebook

2020 Ecommerce Channel Mix [Infographic]

Giovanni Miranda
February 26, 2020
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Ecommerce

How to Get Free Exposure On Surfaces Across Google

Lin Grosman
February 11, 2020
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Google

Google Shopping Ads Are Coming to Gmail

Giovanni Miranda
February 6, 2020
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Google

Using Facebook & Instagram for Product Marketing

Giovanni Miranda
March 25, 2020
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Facebook

Cross-Border Sales On Your Mind? Interview With Gil Elias

Lin Grosman
December 18, 2019
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Ecommerce

New in GoDataFeed: Squarespace Integration

Giovanni Miranda
December 11, 2019
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Ecommerce

New in GoDataFeed: Type-to-Find Category Mapping

Steven Hope
November 20, 2019
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GoDataFeed

'Tis the Season: 2019 Holiday Season Ecommerce Overview

Giovanni Miranda
November 14, 2019
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Ecommerce

Drive Sales With Facebook Dynamic Product Ads

Giovanni Miranda
March 10, 2020
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Facebook
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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