All Posts Tagged With

product data

Google

How to Set Up Product Variations in Google Shopping

If you sell a product that varies by color, size, material, or other attributes, you can group these related products together by using product variations.

Posted on 
Mar 7, 2024
  by
Carlos Rodriguez
Read more
Product Data

The Impact of Poor Product Data on Campaign Performance

In ecommerce, product data serves as the foundation for campaign performance. Continue reading to discover how to prevent poor product data from impacting your campaign performance.

Posted on 
Nov 29, 2023
  by
Carlos Rodriguez
Read more
Data Feeds

Data Feeds and ROI: The Unseen Connection

In ecommerce, Return on Investment (ROI) isn't just a buzzword—it's a critical metric that quantifies the profitability of your business efforts. Continue reading to decode this unseen connection.

Posted on 
Nov 7, 2023
  by
Carlos Rodriguez
Read more
Data Feeds

Common Mistakes in Data Feed Management (and How to Avoid Them)

In ecommerce, data feed management stands as a cornerstone for operational efficiency and marketing prowess. It's the engine that powers product listings, ensures accurate pricing, and facilitates seamless customer experiences. Yet, many ecommerce businesses, despite their best intentions, fall prey to common mistakes in this domain. Read on to learn how to avoid these common mistakes.

Posted on 
Sep 29, 2023
  by
Carlos Rodriguez
Read more
Data Feeds

The Role of Data Feeds in Successful Ecommerce Operations

Data is the lifeblood of ecommerce operations, driving everything from inventory management to personalized shopping experiences. But one aspect of data that often goes unnoticed is the concept of data feeds. Continue reading to learn more.

Posted on 
Sep 25, 2023
  by
Carlos Rodriguez
Read more
GoDataFeed

How to Analyze Your Product Data to Elevate Your Ecommerce Strategy

In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.

Posted on 
Aug 3, 2023
  by
Bryan Falla
Read more
Google

The Six Types of Google Shopping Feeds and How to Leverage Them for Any Business

Google Shopping, a game-changing service that revolutionizes the way consumers discover and purchase products. Today, we are going to show you how to leverage the six different types of Google Shopping feeds to create a seamless and enticing shopping experience that results in increased traffic and sales.

Posted on 
May 25, 2023
  by
Peter Harrigan Jr
Read more
GoDataFeed

New in GoDataFeed: Q1 Optimizations and Updates

In our ongoing efforts to enhance our platform, we are excited to announce three new updates that will make managing your product feeds even more efficient and user-friendly: Catalog Card View, Feed Rule Description, and Re-Branding our “Products” tab to “Imports.”

Posted on 
Apr 18, 2023
  by
Yesenia DeSalle
Read more
Product Data

The Real Reasons Free Data Feed Plugins Will Never Compare to Paid Options

While multichannel ecommerce strategies can greatly benefit businesses, it's important to note that not all tools and plugins are created equal. In particular, free data feed plugins may seem like an attractive option for businesses looking to save money, but they often come with significant drawbacks that can hinder growth and success. In this blog post we prove why paid data feed software will always beat any free option.

Posted on 
Apr 14, 2023
  by
GoDataFeed
Read more
Google

Google Sunsets FTP Merchant Center Data Feeds

Important news update on the state of FTP feed files for Google Merchant Center. This will impact all ecommerce professionals who are currently using FTP files to upload product data to Google's Merchant Center

Posted on 
Feb 21, 2023
  by
Peter Harrigan Jr
Read more
Ecommerce

How Will Machine Learning Be Used in Ecommerce in 2023 (and Beyond!)

Retail ecommerce sales are expected to reach $8.1 trillion by 2026. This means more ecommerce players will join the already crowded space. In other words, even higher competition. Artificial intelligence and machine learning are key components of the underlying infrastructure that brands and retailers are using to keep customers engaged and offer them the most optimal experience. Based on our research, we have compiled a list of the top 7 machine learning trends in ecommerce that are likely to define customer experiences.

Posted on 
Dec 22, 2022
  by
Peter Harrigan Jr
Read more
Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2022
  by
Nicole Santoro
Read more
Product Data

What Is a Product Feed & Why You Need One

A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.

Posted on 
Feb 28, 2022
  by
Bryan Falla
Read more
Ecommerce

5 Tips for Effective Product Images

By providing customers with good product visuals, you do more than just make sales, you build brand trust. Reference these tips to improve your presentation across all sales channels.

Posted on 
Feb 24, 2021
  by
Giovanni Miranda
Read more
Ecommerce

The 2020 Ecommerce Marketer’s Guide to the Holidays

The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.

Posted on 
Oct 16, 2020
  by
Giovanni Miranda
Read more
Facebook

Using Facebook & Instagram for Product Marketing

A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.

Posted on 
Mar 25, 2020
  by
Giovanni Miranda
Read more
Google

How Google Decides Which Organic Product Listings to Show

Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!

Posted on 
Mar 17, 2020
  by
Giovanni Miranda
Read more
Product Data

Why Do I Need a Product Feed Tool?

Manually managing your product feed is definitely possible... but is it optimal? Not at all.

Posted on 
Oct 1, 2019
  by
Giovanni Miranda
Read more
Ecommerce

SEO and PPC: Better Together

Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?

Posted on 
Sep 11, 2019
  by
Brooke Stanish
Read more
GoDataFeed

New in GoDataFeed: Faster Customization

At GoDataFeed, we're all about efficiency. We're also all about effectiveness. That's why we're so excited about these new features that make our already super-effective rules engine super efficient to use.

Posted on 
Aug 12, 2019
  by
Steven Hope
Read more
GoDataFeed

Everything You Need to Know About Merge Files

Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.

Posted on 
Jul 18, 2019
  by
Giovanni Miranda
Read more
Ecommerce

Classic SEO Principles That Will Revitalize Your Product Listings

Use these traditional SEO principles to give your ecommerce campaigns a boost.

Posted on 
Mar 16, 2019
  by
Bryan Falla
Read more
Ecommerce

5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on 
Jan 26, 2019
  by
Giovanni Miranda
Read more
Ecommerce

How to Master Your Product Feeds in 6 Simple Steps

Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.

Posted on 
Dec 13, 2018
  by
Nicole Santoro
Read more
GoDataFeed

Announcing the New GoDataFeed: A more intuitive shopping feed management platform

Since we announced GoDataFeed’s v.6 beta program back in February, we have worked with several merchants and agencies to further improve our interface and expand our features. From hosting user demos to gathering extensive feedback, we have committed ourselves to constant improvement and have succeeded with your help -- so thank you.

Posted on 
Jun 15, 2018
  by
Steven Hope
Read more
Ecommerce

Is this Shopify Data Feed Mistake Costing You Sales?

Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.

Posted on 
May 18, 2018
  by
Bryan Falla
Read more
Ecommerce

7 Ways to Supplement Your Product Data to Improve Exposure

Supplemental product data could hold the key to successful ecommerce campaigns.

Posted on 
May 10, 2018
  by
Bryan Falla
Read more
Ecommerce

Channel Specific Title Optimization Formulas

Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.

Posted on 
Jan 17, 2018
  by
Nicole Santoro
Read more
GoDataFeed

10 Things You DON’T Have To Do Anymore With GoDataFeed

In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.

Posted on 
Dec 28, 2017
  by
Bryan Falla
Read more
Ecommerce

Preventing 5 Common Product Listing Mistakes

Here are five of the most common (and costly) product listing mistakes, and how to fix them.

Posted on 
Oct 18, 2017
  by
Nicole Santoro
Read more
Ecommerce

Why You Should Keep Your Online Store and Product Feeds Separate

Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.

Posted on 
Sep 9, 2017
  by
Bryan Falla
Read more
Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro
Read more
Ecommerce

Fire Up Online Sales with these Crucial Product Listing Principles

What does an optimized product listing look like? Come here, we'll show you.

Posted on 
Feb 18, 2016
  by
Bryan Falla
Read more
GoDataFeed

How to Locate Your FTP Credentials in Google and Bing

FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.

Posted on 
Jan 22, 2016
  by
Nicole Santoro
Read more
Ecommerce

Optimize Data Feeds by Tapping Into Product Variations

Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).

Posted on 
May 12, 2015
  by
Bryan Falla
Read more