product data
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
Are manual product updates slowing you down? Discover how data feed automation can save you time, reduce errors, and scale your ecommerce business with ease. This article dives into the benefits and steps to automate your product listings across platforms like Amazon, Google Shopping, and eBay. Learn how automation can keep your listings accurate and up-to-date while freeing you to focus on growth.
How to Set Up Product Variations in Google Shopping
If you sell a product that varies by color, size, material, or other attributes, you can group these related products together by using product variations.
The Impact of Poor Product Data on Campaign Performance
In ecommerce, product data serves as the foundation for campaign performance. Continue reading to discover how to prevent poor product data from impacting your campaign performance.
Data Feeds and ROI: The Unseen Connection
In ecommerce, Return on Investment (ROI) isn't just a buzzword—it's a critical metric that quantifies the profitability of your business efforts. Continue reading to decode this unseen connection.
Common Mistakes in Data Feed Management (and How to Avoid Them)
In ecommerce, data feed management stands as a cornerstone for operational efficiency and marketing prowess. It's the engine that powers product listings, ensures accurate pricing, and facilitates seamless customer experiences. Yet, many ecommerce businesses, despite their best intentions, fall prey to common mistakes in this domain. Read on to learn how to avoid these common mistakes.
The Role of Data Feeds in Successful Ecommerce Operations
Data is the lifeblood of ecommerce operations, driving everything from inventory management to personalized shopping experiences. But one aspect of data that often goes unnoticed is the concept of data feeds. Continue reading to learn more.
How to Analyze Your Product Data to Elevate Your Ecommerce Strategy
In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.
The Six Types of Google Shopping Feeds and How to Leverage Them for Any Business
Google Shopping, a game-changing service that revolutionizes the way consumers discover and purchase products. Today, we are going to show you how to leverage the six different types of Google Shopping feeds to create a seamless and enticing shopping experience that results in increased traffic and sales.
New in GoDataFeed: Q1 Optimizations and Updates
In our ongoing efforts to enhance our platform, we are excited to announce three new updates that will make managing your product feeds even more efficient and user-friendly: Catalog Card View, Feed Rule Description, and Re-Branding our “Products” tab to “Imports.”
The Real Reasons Free Data Feed Plugins Will Never Compare to Paid Options
While multichannel ecommerce strategies can greatly benefit businesses, it's important to note that not all tools and plugins are created equal. In particular, free data feed plugins may seem like an attractive option for businesses looking to save money, but they often come with significant drawbacks that can hinder growth and success. In this blog post we prove why paid data feed software will always beat any free option.
Google Sunsets FTP Merchant Center Data Feeds
Important news update on the state of FTP feed files for Google Merchant Center. This will impact all ecommerce professionals who are currently using FTP files to upload product data to Google's Merchant Center
How Will Machine Learning Be Used in Ecommerce in 2023 (and Beyond!)
Retail ecommerce sales are expected to reach $8.1 trillion by 2026. This means more ecommerce players will join the already crowded space. In other words, even higher competition. Artificial intelligence and machine learning are key components of the underlying infrastructure that brands and retailers are using to keep customers engaged and offer them the most optimal experience. Based on our research, we have compiled a list of the top 7 machine learning trends in ecommerce that are likely to define customer experiences.
Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.
What Is a Product Feed & Why You Need One
A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.
5 Tips for Effective Product Images
By providing customers with good product visuals, you do more than just make sales, you build brand trust. Reference these tips to improve your presentation across all sales channels.
The 2020 Ecommerce Marketer’s Guide to the Holidays
The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.
Using Facebook & Instagram for Product Marketing
A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.
How Google Decides Which Organic Product Listings to Show
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
Why Do I Need a Product Feed Tool?
Manually managing your product feed is definitely possible... but is it optimal? Not at all.
SEO and PPC: Better Together
Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?
New in GoDataFeed: Faster Customization
At GoDataFeed, we're all about efficiency. We're also all about effectiveness. That's why we're so excited about these new features that make our already super-effective rules engine super efficient to use.
Everything You Need to Know About Merge Files
Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.
Classic SEO Principles That Will Revitalize Your Product Listings
Use these traditional SEO principles to give your ecommerce campaigns a boost.
5 Reasons Bad Data Is Spoiling Your Online Sales
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
How to Master Your Product Feeds in 6 Simple Steps
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
Announcing the New GoDataFeed: A more intuitive shopping feed management platform
Since we announced GoDataFeed’s v.6 beta program back in February, we have worked with several merchants and agencies to further improve our interface and expand our features. From hosting user demos to gathering extensive feedback, we have committed ourselves to constant improvement and have succeeded with your help -- so thank you.
Is this Shopify Data Feed Mistake Costing You Sales?
Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.
7 Ways to Supplement Your Product Data to Improve Exposure
Supplemental product data could hold the key to successful ecommerce campaigns.
Channel Specific Title Optimization Formulas
Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.
10 Things You DON’T Have To Do Anymore With GoDataFeed
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
Preventing 5 Common Product Listing Mistakes
Here are five of the most common (and costly) product listing mistakes, and how to fix them.
Why You Should Keep Your Online Store and Product Feeds Separate
Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.
3 Reasons Why Product Data Is the Frenemy of Campaign Bidding
Here are three reasons that your product data impacts your Google Campaigns.
Fire Up Online Sales with these Crucial Product Listing Principles
What does an optimized product listing look like? Come here, we'll show you.
How to Locate Your FTP Credentials in Google and Bing
FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).
