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Facebook

Facebook Dynamic Product Ads FAQ

The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.

Posted on 
Mar 24, 2015
  by
Nicole Santoro

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Amazon

Amazon Increases FBA Fees

The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.

Posted on 
Feb 18, 2015
  by
Bryan Falla

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Google

Google Shopping FAQs

Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.

Posted on 
Oct 21, 2014
  by
Bryan Falla

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Amazon

Increase Exposure with Amazon Product Ads

Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.

Posted on 
Aug 13, 2014
  by
Bryan Falla

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Microsoft

Bing Product Ads is Here

After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.

Posted on 
Mar 27, 2014
  by
Nicole Santoro

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Google

Google Shopping Feed Specs Guide

Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.

Posted on 
Jun 12, 2013
  by
Bryan Falla

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Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

How to Win the Amazon Buy Box

Bryan Falla
June 30, 2018
Amazon

How to Get Product Reviews that Increase Profits

Bryan Falla
July 6, 2018
Ecommerce

How to Use Customer Match for Google Shopping Campaigns

Bryan Falla
July 8, 2018
Google

How to Optimize Product Descriptions for Google Shopping

Bryan Falla
July 13, 2018
Google

Selling Apparel Online? Diversify and Conquer

Bryan Falla
July 18, 2016
Ecommerce

5 Reasons to Jump on the Rakuten Bandwagon Right Now

Bryan Falla
July 21, 2016
Rakuten

Houzz Announces Important Feed and Account Updates

Nicole Santoro
July 26, 2016
Houzz

How to Create Customer Profiles Using Shopping Channel Data

Bryan Falla
July 28, 2018
Ecommerce

4 Reasons eBay Is Back On Top

Bryan Falla
August 4, 2016
eBay

Predictive Analytics and the Future of Ecommerce

Bryan Falla
August 26, 2016
Ecommerce

5 Things to Know About Walmart's Acquisition of Jet

Bryan Falla
August 8, 2016
Walmart

Digital Marketing's Increased Role in Back-to-School [Infographic]

Bryan Falla
August 9, 2016
Ecommerce
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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