Walmart today announced it acquired for $3.3 billion. The acquisition is Walmart's biggest statement to date in its effort to compete against Amazon.

So what does this mean for online retailers?  Here's what you need to know right now about Walmart's big move and how you can leverage it to reach new, expanding ecommerce audiences.

  1. By acquiring ecommerce's new kid on the block Jet, Walmart will multiply and enhance its ecommerce presence.
     “We’re looking for ways to lower prices, broaden our assortment and offer the simplest, easiest shopping experience because that’s what our customers want,” said Doug McMillon, president and CEO, Wal-Mart Stores, Inc in a statement. “We believe the acquisition of Jet accelerates our progress across these priorities. will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time.”  
  2. The acquisition allows Walmart to change the narrative about its offering: Through, Walmart can break into the premium brands sector.
  3. Both marketplaces will continue to run independently, which means retailers will have two avenues to cash in on Walmart's huge audience.
  4. With that said, selling on both marketplaces will require two independent seller accounts, product and brand approvals, product data and feed submissions.
  5. Retailers should begin the application process and begin setting up their marketplace feeds now if they want to integrate with and in time for the holidays.

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“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
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“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”