It's still summer-hot outside, but for many kids in the U.S. the first day of school is just around the corner. While back-to-school shopping is already in full swing, it’s not too late to get in on all the action.
This year, social media is playing a larger role in how parents and kids are planning for the big day. About 25% of parents say they’ll be perusing Pinterest for snack ideas for their kids. And 27% say they’ll be planning their whole shopping list there.
But it's not always so simple. Back-to-school shopping habits can be complicated. As this infographic from The Shelf illustrates, digital marketing is playing an increasingly important role in parents’ path to purchase. To get a better idea of the myriad ways digital marketing influences back-to-school shopping, check out The Shelf’s infographic below.
![](https://cdn.prod.website-files.com/5c6f0fe289c368004b71d711/5cb88892b2c690495ea312c9_back-to-school-infographic-2016-the-shelf-influencer-marketing-tips.jpeg)
Courtesy of: The Shelf