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It's still summer-hot outside, but for many kids in the U.S. the first day of school is just around the corner. While back-to-school shopping is already in full swing, it’s not too late to get in on all the action.

This year, social media is playing a larger role in how parents and kids are planning for the big day. About 25% of parents say they’ll be perusing Pinterest for snack ideas for their kids. And 27% say they’ll be planning their whole shopping list there.

But it's not always so simple. Back-to-school shopping habits can be complicated. As this infographic from The Shelf illustrates, digital marketing is playing an increasingly important role in parents’ path to purchase. To get a better idea of the myriad ways digital marketing influences back-to-school shopping, check out The Shelf’s infographic below.

Courtesy of: The Shelf