Digital Marketing's Increased Role in Back-to-School [Infographic]

Posted on

Aug 9, 2016

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It's still summer-hot outside, but for many kids in the U.S. the first day of school is just around the corner. While back-to-school shopping is already in full swing, it’s not too late to get in on all the action.

This year, social media is playing a larger role in how parents and kids are planning for the big day. About 25% of parents say they’ll be perusing Pinterest for snack ideas for their kids. And 27% say they’ll be planning their whole shopping list there.

But it's not always so simple. Back-to-school shopping habits can be complicated. As this infographic from The Shelf illustrates, digital marketing is playing an increasingly important role in parents’ path to purchase. To get a better idea of the myriad ways digital marketing influences back-to-school shopping, check out The Shelf’s infographic below.

Courtesy of: The Shelf

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Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop their digital brand identities and implement marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

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