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Ecommerce

Increase Online Sales Using Multichannel Marketing

"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.

Posted on 
Nov 3, 2015
  by
Bryan Falla

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Microsoft

Introducing the New Bing Shopping Campaigns

Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.

Posted on 
Aug 6, 2015
  by
Bryan Falla

Read More
Microsoft

Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers

Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.

Posted on 
Jul 15, 2015
  by
Bryan Falla

Read More
Microsoft

Bing Updates Field Names, Adds Optional Fields

Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.

Posted on 
Jun 26, 2015
  by
Bryan Falla

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Instagram

Instagram Announces New Retail-Friendly Ads

Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.

Posted on 
Jun 2, 2015
  by
Bryan Falla

Read More
Ecommerce

Optimize Data Feeds by Tapping Into Product Variations

Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).

Posted on 
May 12, 2015
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

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Bryan Falla
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How to Use Customer Match for Google Shopping Campaigns

Bryan Falla
July 8, 2018
Google

How to Optimize Product Descriptions for Google Shopping

Bryan Falla
July 13, 2018
Google

Selling Apparel Online? Diversify and Conquer

Bryan Falla
July 18, 2016
Ecommerce

5 Reasons to Jump on the Rakuten Bandwagon Right Now

Bryan Falla
July 21, 2016
Rakuten

Houzz Announces Important Feed and Account Updates

Nicole Santoro
July 26, 2016
Houzz

How to Create Customer Profiles Using Shopping Channel Data

Bryan Falla
July 28, 2018
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4 Reasons eBay Is Back On Top

Bryan Falla
August 4, 2016
eBay

Predictive Analytics and the Future of Ecommerce

Bryan Falla
August 26, 2016
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5 Things to Know About Walmart's Acquisition of Jet

Bryan Falla
August 8, 2016
Walmart

Digital Marketing's Increased Role in Back-to-School [Infographic]

Bryan Falla
August 9, 2016
Ecommerce
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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