Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers

Posted on

Jul 15, 2015

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Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.

To further improve anytime, anywhere “micro-moment” shopping, Google has also announced a robust new set of mobile features to help buyers meet all their shopping needs including expandable shopping ads, new ad formats for voice search and Google Now In-Store Cards. Learn more on Google’s Winning the shopping micro-moments blog post.

Although this is still a closed pilot, retailers interested in Google’s Purchases on Google program will need to integrate their ordering systems with Google’s to be included.

Bing Shopping Campaigns

Bing Shopping Campaigns, which was launched in April to select advertisers, is now open to all U.S. retailers. The program, which allows retailers to organize, track and manage their Bing Product Ads in a more “optimal manner,” will now become the default campaign type for PLAs on Bing. Learn more on Bing’s recent blog announcement.

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Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop their digital brand identities and implement marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

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“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”

“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”

“We love GoDataFeed and use it all the time. It is really simple to integrate GoDataFeed into your website.”

“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”

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“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”

“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”

“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”