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Ecommerce

Why You Should Keep Your Online Store and Product Feeds Separate

Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.

Posted on 
Sep 9, 2017
  by
Bryan Falla

Read More
Google

Walmart and Google Are Joining Forces – Are You Ready?

Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.

Posted on 
Sep 6, 2017
  by
Bryan Falla

Read More
Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro

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Ecommerce

One Simple Secret for Boosting Online Retail Sales

Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.

Posted on 
Aug 3, 2017
  by
Bryan Falla

Read More
Amazon

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Posted on 
Jul 27, 2017
  by
Nicole Santoro

Read More
Google

How to Use Competitive Research to Make Gains on Google Shopping

The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.

Posted on 
Jul 21, 2017
  by
Dennis Moons

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

Product Feed Basics: Intro to Product Feeds

Giovanni Miranda
October 21, 2021
Product Data

Advertise Your Products Free on Google for the Holidays

Bryan Falla
September 15, 2021
Google

How GoDataFeed leverages product data to fuel ecommerce performance

Bryan Falla
August 27, 2021
GoDataFeed

Engage Motivated Shoppers With Google Deals

Bryan Falla
September 1, 2021
Google

How to Stop the Silent Campaign Killer Lurking in Your Product Data

Bryan Falla
August 31, 2021
Product Data

Forget Shopify’s Amazon App, the Best Way to Feed Your Products is Still on the App Store

Bryan Falla
August 25, 2021
Shopify

Using Google's Regional Availability to dominate your corners of the market

Bryan Falla
August 19, 2021
Google

A Bold New Look

Giovanni Miranda
August 13, 2021
GoDataFeed

Fixing incorrect product identifier [mpn]

Bryan Falla
August 9, 2021
Google

BIMI for ecommerce brands

Bryan Falla
August 3, 2021
Google

9 signs your business needs an effective inventory management system

Marc Darmon
June 22, 2021
Inventory Management

New Google Shopping Features Announced for 2021

Bryan Falla
June 1, 2021
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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