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Google

7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)

To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.

Posted on 
May 30, 2018
  by
Andrew Lolk

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Ecommerce

Why Many Online Stores Fail and What You Can Do to Avoid It

About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.

Posted on 
May 26, 2018
  by
Nicole Santoro

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Ecommerce

This Week in Ecommerce: May 25, 2018

The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.

Posted on 
May 25, 2018
  by
Giovanni Miranda

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Amazon

How to Setup Variations on Amazon

Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.

Posted on 
May 21, 2018
  by
Nicole Santoro

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Amazon

Amazon: Listing With Variations vs. Listing Without Variations

Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.

Posted on 
May 21, 2018
  by
Nicole Santoro

Read More
Ecommerce

This Week in Ecommerce: May 18, 2018

Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.

Posted on 
May 18, 2018
  by
Giovanni Miranda

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Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

Conversion Optimization for Google Shopping Campaigns

Bryan Falla
January 14, 2019
Google

How to Use Custom Labels for Google Shopping Campaigns

Bryan Falla
January 16, 2019
Google

Using Negative Keywords in Google Shopping Campaigns

Giovanni Miranda
February 1, 2019
Google

How to Optimize Google Shopping Product Categories

Giovanni Miranda
February 6, 2019
Google

Google Shopping Actions Feed Specs Guide

Giovanni Miranda
February 11, 2019
Google

What to Look For in a Shopping Cart Platform

Gonzalo Gil
February 13, 2019
Ecommerce

Amazon Advertising: What You Need to Know in 2019

Trevor George
February 18, 2019
Amazon

Selling on Amazon

Giovanni Miranda
February 25, 2019
Amazon

5 Tips for Effective Product Images

Giovanni Miranda
February 24, 2021
Ecommerce

Google Introduces Images for Shopping Ads

Bryan Falla
March 8, 2019
Google

Top 8 Mistakes Made When Selling on Amazon

Giovanni Miranda
March 15, 2019
Amazon

How to Sell on Google Shopping

Bryan Falla
March 18, 2019
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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