Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.

Posted on 

Feb 13, 2019

  by

Gonzalo Gil

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Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Posted on 

Feb 11, 2019

  by

Giovanni Miranda

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A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

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Feb 6, 2019

  by

Giovanni Miranda

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Using Negative Keywords in Google Shopping Campaigns

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Feb 1, 2019

  by

Giovanni Miranda

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To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

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Jan 26, 2019

  by

Giovanni Miranda

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Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on 

Jan 16, 2019

  by

Bryan Falla

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