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Google Introduces Images for Shopping Ads

PLAs will now be eligible to appear as shoppable images on Google searches.

Posted on

Mar 8, 2019

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Selling on Amazon

You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.

Posted on

Feb 25, 2019

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Amazon Advertising: What You Need to Know in 2019

Posted on

Feb 18, 2019

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What to Look For in a Shopping Cart Platform

Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.

Posted on

Feb 13, 2019

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Google Shopping Actions Feed Specs Guide

Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Posted on

Feb 11, 2019

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How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Posted on

Feb 6, 2019

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Giovanni Miranda

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