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Google

Guide to Google Shopping Bidding Strategies

Google Shopping Campaigns are designed to give companies like yours another opportunity to engage shoppers using the world’s most popular search engine.That’s an absolutely massive opportunity.

Posted on 
Aug 15, 2022
  by
Bryan Falla

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GoDataFeed

New in GoDataFeed: Optimizations, integrations and updates

Since our last release, our team has been working hard to optimize our database to give you the ability to control your catalogs on a faster platform with added support for divergent file formats such as JSON and Generic XML files and configured our software to provide the ability to use different languages including most character encodings (ascii). 

Posted on 
Jul 15, 2022
  by
Yesenia DeSalle

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Ecommerce

The Critical Role of Feed Management in Ecommerce

It's no wonder so many ecommerce managers opt to pay thousands of dollars to have someone else manage their product feeds. Feed management, in particular, involves tight, scaling demands that are best handled by a dedicated team specialist. Unfortunately, feed management is often priced out of reach for most online retailers. Using feed management services is often a luxury reserved for big-budget merchants until now.

Posted on 
Jun 20, 2022
  by
Giovanni Miranda

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Ecommerce

ROAS Checklist: 10 Simple Tests for Your Ecommerce Ads

When people search for products, browse social, and shop on marketplaces, there are thousands of advertisers vying for their attention. So how do you win the click – and the sale? Use these 10 simple tests to create engaging, enticing ecommerce ads.

Posted on 
May 23, 2022
  by
Bryan Falla

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Social Commerce

Social proof: Audiences and platforms pivot to social commerce

Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.

Posted on 
May 12, 2022
  by
Bryan Falla

Read More
Ecommerce

8 Steps to Creating a Product Page that Converts (with Examples)

Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.

Posted on 
Mar 28, 2022
  by
Bryan Falla

Read More
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Authors
Trevor George
Dennis Yu
Nicole Santoro
Lin Grosman
Giovanni Miranda
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All Posts

The Retailer's Guide to Google Local Inventory

Nicole Santoro
March 15, 2018
Google

"Ok Google" Find Me More Shoppers

Bryan Falla
August 15, 2019
Ecommerce

What is an ASIN and Why it Matters for Your Online Store

Bryan Falla
April 12, 2018
Amazon

How to Optimize Google Shopping Product Feeds

Nicole Santoro
November 19, 2020
Google

Is this Shopify Data Feed Mistake Costing You Sales?

Bryan Falla
May 18, 2018
Ecommerce

Why Many Online Stores Fail and What You Can Do to Avoid It

Nicole Santoro
May 26, 2018
Ecommerce

7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)

Andrew Lolk
May 30, 2018
Google

This Is How American AF Stormed the Beaches of Ecommerce

Nicole Santoro
June 29, 2018
Ecommerce

How to Improve Your WooCommerce Sales Right Now

Bryan Falla
July 19, 2018
Ecommerce

How to Use Competitive Research to Make Gains on Google Shopping

Dennis Moons
July 21, 2017
Google

How to Promote Your Products on Amazon Spark

Nicole Santoro
July 27, 2017
Amazon

One Simple Secret for Boosting Online Retail Sales

Bryan Falla
August 3, 2017
Ecommerce
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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