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Strategy

The Ultimate 2022 Holiday Checklist for Ecommerce Professionals

The end of year period has traditionally been a profitable time for online retailers, and in a post-Covid world, this is truer than ever. Consumers are all the more accustomed to shopping online, ecommerce sales are growing, and Q4 is an opportune moment for online retailers to boost their revenue. In this article, we walk you through all the things you need to check off your list in order to prepare for the holiday season. Read on to find out more!

Posted on 
Dec 15, 2022
  by
Peter Harrigan Jr

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Strategy

9 Email Optimizations that are Crucial in 2023

You know that email marketing is important for your campaigns, but do you actually know why it’s so crucial? In order to tackle this huge market, we wanted to come up with strategies to optimize each one of your email marketing tactics. Email is a powerful channel, and by using the strategies listed below, you’ll be able to drive more customers to your store and boost your sales. In this article, we share 9 email marketing strategies that you can use to grow your store. Read on to find out more!

Posted on 
Dec 9, 2022
  by
Peter Harrigan Jr

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Ecommerce

Top 10 Ecommerce Tools to Get Your Shop to Its First $1M and Beyond

Optimization is something that’s always top of mind. After you’ve added exit pop-ups to your website, think about improving your product reviews. After you’ve optimized your product reviews, think about adding UGC. On and on it goes. In this article, we share 10 tools that will help you optimize your ecommerce business, so that you can generate more revenue. Let’s get your shop to its first $1M!

Posted on 
Nov 23, 2022
  by
Peter Harrigan Jr

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Amazon

How Amazon Uses AI to Dominate Ecommerce: Top 5 Use Cases

Amazon is a master at leveraging customer-centric innovation to propel its growth. The company has taken its business to the next level by building the organization around artificial intelligence and machine learning. Here in this article, we’ll have a look at the various ways Amazon uses AI to dominate ecommerce. We’ll cover not only product recommendations but also other use cases like Alexa, Amazon Go, etc.

Posted on 
Nov 17, 2022
  by
Peter Harrigan Jr

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Ecommerce

6 Best Practices for Live Chat Communication

Live chat is a challenging, yet powerful communication channel. When done right, it can become an indispensable tool for engagement. In this blog post we look at ways to boost sales simply by executing a sound chat strategy.

Posted on 
Nov 9, 2022
  by
Julia Serdiuk

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Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2022
  by
Nicole Santoro

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Nicole Santoro
March 15, 2018
Google

"Ok Google" Find Me More Shoppers

Bryan Falla
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What is an ASIN and Why it Matters for Your Online Store

Bryan Falla
April 12, 2018
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How to Optimize Google Shopping Product Feeds

Nicole Santoro
November 19, 2020
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Is this Shopify Data Feed Mistake Costing You Sales?

Bryan Falla
May 18, 2018
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Why Many Online Stores Fail and What You Can Do to Avoid It

Nicole Santoro
May 26, 2018
Ecommerce

7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)

Andrew Lolk
May 30, 2018
Google

This Is How American AF Stormed the Beaches of Ecommerce

Nicole Santoro
June 29, 2018
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How to Improve Your WooCommerce Sales Right Now

Bryan Falla
July 19, 2018
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How to Use Competitive Research to Make Gains on Google Shopping

Dennis Moons
July 21, 2017
Google

How to Promote Your Products on Amazon Spark

Nicole Santoro
July 27, 2017
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One Simple Secret for Boosting Online Retail Sales

Bryan Falla
August 3, 2017
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
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How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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