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marketing

Ecommerce

Holiday Prep Checklist for Online Retailers (2020)

With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.

Posted on 
Oct 16, 2020
  by
Giovanni Miranda
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Ecommerce

The 2020 Ecommerce Marketer’s Guide to the Holidays

The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.

Posted on 
Oct 16, 2020
  by
Giovanni Miranda
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Facebook

Drive Sales With Facebook Dynamic Product Ads

Exposure troubles and lost sales are common ecommerce obstacles with no shortage of solutions. One of the most effective options involves leveraging the marketing capabilities of the world’s most popular social network, Facebook.

Posted on 
Mar 10, 2020
  by
Giovanni Miranda
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Facebook

Using Ad Relevance Diagnostics to Improve Your Facebook Ads

So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.

Posted on 
Mar 5, 2020
  by
Giovanni Miranda
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Google

How to Get Free Exposure On Surfaces Across Google

Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.

Posted on 
Feb 11, 2020
  by
Lin Grosman
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Google

Google Shopping Ads Are Coming to Gmail

This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.

Posted on 
Feb 6, 2020
  by
Giovanni Miranda
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Facebook

How to Set Up & Optimize Facebook Dynamic Product Ads

People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.

Posted on 
Dec 10, 2019
  by
Dennis Yu
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Ecommerce

'Tis the Season: 2019 Holiday Season Ecommerce Overview

We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.

Posted on 
Nov 14, 2019
  by
Giovanni Miranda
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Amazon

5 Ways Seller Central Can Improve Your Marketing Strategy

While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.

Posted on 
Aug 30, 2019
  by
Bryan Falla
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Ecommerce

How to Optimize Product Images In 6 Steps

Follow these product image best practices to provide consumers with all the visual information necessary for them to make an educated decision on their purchase.

Posted on 
Mar 8, 2019
  by
Giovanni Miranda
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Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2017
  by
Nicole Santoro
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