marketing
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9 Email Optimizations that are Crucial in 2023
You know that email marketing is important for your campaigns, but do you actually know why it’s so crucial? In order to tackle this huge market, we wanted to come up with strategies to optimize each one of your email marketing tactics. Email is a powerful channel, and by using the strategies listed below, you’ll be able to drive more customers to your store and boost your sales. In this article, we share 9 email marketing strategies that you can use to grow your store. Read on to find out more!

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Holiday Prep Checklist for Online Retailers (2021)
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.

The 2020 Ecommerce Marketer’s Guide to the Holidays
The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.

Drive Sales With Facebook Dynamic Product Ads
Facebook dynamic ads have the potential to massively benefit any online store. Let's talk about how you can cover a lot of ground with just one simple ad campaign.

Using Ad Relevance Diagnostics to Improve Your Facebook Ads
So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.

How to Get Free Exposure On Surfaces Across Google
Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.

Google Shopping Ads Are Coming to Gmail
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.

How to Set Up & Optimize Facebook Dynamic Product Ads
People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.
'Tis the Season: 2019 Holiday Season Ecommerce Overview
We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.

5 Ways Seller Central Can Improve Your Marketing Strategy
While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.





