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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla
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Ecommerce

This Month in Ecommerce - December 2020

Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.

Posted on 
Dec 29, 2020
  by
Giovanni Miranda
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Facebook

Sell on Facebook and Instagram With Shops

Facebook just announced a bunch of ecommerce upgrades to their platforms. Let's talk about what we know.

Posted on 
May 28, 2020
  by
Giovanni Miranda
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Facebook

Using Facebook & Instagram for Product Marketing

A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.

Posted on 
Mar 25, 2020
  by
Giovanni Miranda
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Facebook

Drive Sales With Facebook Dynamic Product Ads

Facebook dynamic ads have the potential to massively benefit any online store. Let's talk about how you can cover a lot of ground with just one simple ad campaign.

Posted on 
Mar 10, 2020
  by
Giovanni Miranda
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Facebook

Using Ad Relevance Diagnostics to Improve Your Facebook Ads

So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.

Posted on 
Mar 5, 2020
  by
Giovanni Miranda
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Ecommerce

2020 Ecommerce Channel Mix [Infographic]

The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.

Posted on 
Feb 26, 2020
  by
Giovanni Miranda
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Facebook

How to Set Up & Optimize Facebook Dynamic Product Ads

People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.

Posted on 
Dec 10, 2019
  by
Dennis Yu
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Ecommerce

'Tis the Season: 2019 Holiday Season Ecommerce Overview

We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.

Posted on 
Nov 14, 2019
  by
Giovanni Miranda
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Ecommerce

Top Ecommerce Channels Tip Sheet (2019)

With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.

Posted on 
Oct 10, 2019
  by
Giovanni Miranda
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Ecommerce

The Dynamic Appeal of Social Product Ads

Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.

Posted on 
Sep 18, 2019
  by
Giovanni Miranda
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Facebook

Optimizing Images for Dynamic Product Ads on Facebook and Instagram

When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.

Posted on 
Sep 12, 2019
  by
Giovanni Miranda
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“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”