Cheat Sheet
Cheat Sheet
Ad relevance is built from a handful of fields — titles, descriptions, identifiers, categories — and each has a right way to fill it. This cheat sheet compresses the tactics into templates and checklists you can apply to a catalog this week.
Key finding
100
characters
The description window that carries the most weight — front-load selling points, leave variant details out
GoDataFeed, Product Feed Optimization Cheat Sheet
100
Characters at the front of your description that carry the most weight — lead with what matters
2
UPI types that match your products to search queries — GTIN (UPC/EAN) and MPN; incorrect values lower impression share
5
Custom labels available for grouping products by price point, margin, or seasonality — the levers behind targeted bidding
Images don't affect ad relevance — they decide the click. Titles and identifiers decide whether the ad shows at all.
From the cheat sheet
Title formatting, UPI, and category requirements per Google Merchant Center product data specification.
Inside the guide
Title templates by vertical — apparel: [BRAND] + [GENDER]'s + [TITLE] + in [COLOR] + Size [SIZE]; electronics: [BRAND] + [TITLE] + [SPECS] + [PRODUCT DETAIL] + [MPN] · Description hierarchy: the first 100 characters carry the most weight · UPIs: GTINs and MPNs, and the narrow case for identifier_exists = false · Category depth and product_type clarity · Image standards that lift CTR: high-resolution, white background, alternative angles · Custom label segmentation by price point, margin, and seasonality
100
Characters at the front of your description that carry the most weight — lead with what matters
2
UPI types that match your products to search queries — GTIN (UPC/EAN) and MPN; incorrect values lower impression share
5
Custom labels available for grouping products by price point, margin, or seasonality — the levers behind targeted bidding
FAQ
Essential identifying information — brand, product type, key attributes — in a consistent format per vertical. Apparel: [BRAND] + [GENDER]'s + [TITLE] + in [COLOR] + Size [SIZE]. Electronics: [BRAND] + [TITLE] + [SPECS] + [PRODUCT DETAIL] + [MPN].
Only for truly custom, one-of-a-kind items with no GTIN or MPN. Using it to skip an identifier you can’t find lowers impression share and risks disapproval.
No — keep color and size variants out of the description. Lead with unique selling points in the first 100 characters; variant data belongs in its own attributes.
In this guide
Keep reading
GoDataFeed's rules engine builds these title formats, fills identifier gaps, and assigns custom labels across every SKU in one pass. See it on your own feed.
