What's in the guide?
Introduction
What You'll Need to Get Started
- Accounts
- Data Sources
- Reporting Tools
Setting Up Your Google Shopping
- Merchant Center Setup
- Merchant Center Integration
- Submitting Products to Merchant Center
Categorizing Your Products
- Leveraging Google's Internal Taxonomy
- Product Categories vs Product Types
- Best Practices
Managing Product Variations
- Setting Up Product Families
- Product Variant Examples
- How to Set Up Variants in Your Feed
Google Shopping Optimization
- What Is an Optimized Feed
- How to Optimize Your Google Feed
Amplifying Reach Across Google
- Dynamic Remarketing
- Local InventoryAds
- Buy on Google
- Surfaces Across Google
Reporting
- Product Groups
- Tracking Success with UTM Parameters
- Key Performance Indicators
Troubleshooting
- Product Feed Issues
- Avoiding Costly Mistakes
Conclusion
About Us
