90 Pages of Real World Guidance

The Google Shopping Optimization Handbook

Optimizing your Google Shopping campaigns can seem like a moving target. Especially when your competitors are ahead. This Handbook gives you the actionable information you need without the BS so you can confidently scale your campaigns.

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The Google Shopping Optimization Handbook - Free Download
If you want to maximize free listings, get the most from your paid campaigns, and give your Shopping Actions campaigns the best shot at success, first you need to build a great product feed.
Brett Curry, Shopify
88%

of shoppers see product content as and extremely important part of buying decision


192%

boost in impressions after product data optimization


18%

boost in CTR after product data optimization


What's in the guide?

Introduction

What You'll Need to Get Started

  • Accounts
  • Data Sources
  • Reporting Tools

Setting Up Your Google Shopping

  • Merchant Center Setup
  • Merchant Center Integration
  • Submitting Products to Merchant Center

Categorizing Your Products

  • Leveraging Google's Internal Taxonomy
  • Product Categories vs Product Types
  • Best Practices

Managing Product Variations

  • Setting Up Product Families
  • Product Variant Examples
  • How to Set Up Variants in Your Feed

Google Shopping Optimization

  • What Is an Optimized Feed
  • How to Optimize Your Google Feed

Amplifying Reach Across Google

  • Dynamic Remarketing
  • Local InventoryAds
  • Buy on Google
  • Surfaces Across Google

Reporting

  • Product Groups
  • Tracking Success with UTM Parameters
  • Key Performance Indicators

Troubleshooting

  • Product Feed Issues
  • Avoiding Costly Mistakes

Conclusion

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