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Amazon Increases FBA Fees
The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.
Google Shopping FAQs
Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.
Increase Exposure with Amazon Product Ads
Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.
Bing Product Ads is Here
After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.
Google Shopping Feed Specs Guide
Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.
About Google Shopping
If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to Fix Overly Long Product Titles Using ChatGPT
Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.
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Smart Speakers Are Shopping for Your Customers. Can They Find You?
Voice assistants don’t scroll—they choose. If your product feed doesn’t speak their language, you’re out of the running. This post shows you what needs to change, why it matters, and how to make your products easier to find in a world where search is spoken.
