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Google

Getting Started with Google Ads Customer Match

Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.

Posted on 
Nov 26, 2018
  by
Nicole Santoro

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Ecommerce

6 Last-Minute Preparations Before Black Friday and Cyber Weekend

It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.

Posted on 
Nov 16, 2018
  by
Bryan Falla

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Google

How to Set Up Your Google Shopping Actions Account

Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.

Posted on 
Nov 15, 2018
  by
Giovanni Miranda

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Google

Optimizing Google Ads for Mobile

Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.

Posted on 
Nov 12, 2018
  by
Nicole Santoro

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Google

Drive Sales with Google Shopping Actions [Infographic]

Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.

Posted on 
Nov 9, 2018
  by
Giovanni Miranda

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Google

The Complete Guide to Google Manufacturer Center

If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.

Posted on 
Nov 5, 2018
  by
Bryan Falla

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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Yesenia DeSalle
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Julia Serdiuk
Rebecca Koss
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Carlos Rodriguez
May 7, 2025
Google

How to Fix Overly Long Product Titles Using ChatGPT

Bryan Falla
April 29, 2025
AI

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Carlos Rodriguez
April 24, 2025
Ecommerce

How AI Is Transforming Omnichannel Support

Carlos Rodriguez
April 17, 2025
Omnichannel

The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

Bryan Falla
April 3, 2025
AI

How to market your products for free

Carlos Rodriguez
March 31, 2025
Ecommerce

Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

Bryan Falla
March 21, 2025
Pinterest

Managing the Intelligence Behind AI-Driven Commerce

Bryan Falla
March 17, 2025
AI

Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

Bryan Falla
March 11, 2025
Strategy

How to Fix Missing Product Attributes with ChatGPT

Bryan Falla
March 7, 2025
Product Data

Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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