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Ecommerce

Improving Sales with Better Data Feed Management

A well-managed data feed ensures that your products are displayed correctly and attractively across all platforms, from Google Shopping to Amazon and beyond. Keep reading to discover how enhancing your sales is achievable through improved data feed management.

Posted on 
Jan 3, 2024
  by
Carlos Rodriguez

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TikTok

Advanced Selling Techniques for TikTok Shop

TikTok Shop offers a suite of features designed to turn your social interactions into transactions. But that’s just a small part of what you can do to market and sell your products with TikTok Shop. Read on to learn advanced selling techniques for your TikTok Shop.

Posted on 
Dec 1, 2023
  by
Bryan Falla

Read More
Product Data

The Impact of Poor Product Data on Campaign Performance

In ecommerce, product data serves as the foundation for campaign performance. Continue reading to discover how to prevent poor product data from impacting your campaign performance.

Posted on 
Nov 29, 2023
  by
Carlos Rodriguez

Read More
TikTok

Connecting Your Catalog and Syncing Orders on TikTok Shop

Managing product feeds effectively and ensuring that orders are synced are not just routine chores; they're the backbone of your business on TikTok Shop. Get them wrong, and you risk inventory mishaps, delayed orders, and a poor customer experience. Continue reading to learn how you can take the easy road while setting up your TikTok Shop for success.

Posted on 
Nov 29, 2023
  by
Bryan Falla

Read More
TikTok

Setting Up Your TikTok Shop

TikTok's unique blend of content and commerce means you're not just setting up another online store; you're creating an interactive experience built around your Shop. This involves navigating through eligibility criteria, integrating ecommerce platforms, and optimizing product feeds—all while ensuring compliance with TikTok's ecommerce policies. Read on to learn how to set up your TikTok shop for success.

Posted on 
Nov 15, 2023
  by
Bryan Falla

Read More
TikTok

Content Creation for TikTok Shop

Creating content that's both engaging and "shoppable" is no small feat, especially when you're venturing into a new platform that comes with its own set of rules and algorithms. Read on to learn how anyone can create winning content on TikTok Shop.

Posted on 
Nov 13, 2023
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

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Google

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Smart Speakers Are Shopping for Your Customers. Can They Find You?

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April 24, 2025
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How AI Is Transforming Omnichannel Support

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April 17, 2025
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The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

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April 3, 2025
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How to market your products for free

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March 31, 2025
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Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

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Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

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How to Fix Missing Product Attributes with ChatGPT

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March 7, 2025
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Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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