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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro
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Houzz

Houzz Marketplace: Improving Your Seller Score

For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.

Posted on 
Sep 6, 2018
  by
Nicole Santoro

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Google

Why You Should Check Google Merchant Center Diagnostics Regularly

Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.

Posted on 
Sep 3, 2018
  by
Nicole Santoro
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How to Improve Your WooCommerce Sales Right Now

Bryan Falla
July 19, 2018
Ecommerce

How to Use Competitive Research to Make Gains on Google Shopping

Dennis Moons
July 21, 2017
Google

How to Promote Your Products on Amazon Spark

Nicole Santoro
July 27, 2017
Amazon

One Simple Secret for Boosting Online Retail Sales

Bryan Falla
August 3, 2017
Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Nicole Santoro
September 1, 2017
Ecommerce

Walmart and Google Are Joining Forces – Are You Ready?

Bryan Falla
September 6, 2017
Google

Why You Should Keep Your Online Store and Product Feeds Separate

Bryan Falla
September 9, 2017
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New to Ecommerce? Here’s What You Need to Know

Bryan Falla
September 28, 2017
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Why Your Product Data Is Holding You Back on Amazon

Bryan Falla
October 2, 2017
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Haunt Your Way Into Scary-Good Halloween Sales

Nicole Santoro
October 16, 2017
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Preventing 5 Common Product Listing Mistakes

Nicole Santoro
October 18, 2017
Ecommerce

6-Step Guide to Increase Ecommerce Profits Using Analytics

Bryan Falla
October 19, 2017
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