Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.

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Oct 23, 2018

  by

Nicole Santoro

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Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

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Oct 19, 2018

  by

Nicole Santoro

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It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

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Oct 18, 2018

  by

Bryan Falla

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Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.

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Oct 17, 2018

  by

Nicole Santoro

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Walmart has built a reputation on being the place to shop to save money. Hence their slogan “Save Money, Live Better.” And even though they’ve ventured into the world of an ecommerce marketplace by allowing third-party sellers on their site, they still want their customers to score good deals. That’s why it isn’t surprising that Walmart encourages third-party sellers to give customers free shipping.

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Oct 5, 2018

  by

Nicole Santoro

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Launched on October 1, 2018, Walmart’s enhanced Marketplace Returns program is another step towards a best-in-class customer experience and improved seller tools. The program promotes a more seamless return environment and ultimately simplifies the customer experience.Customer benefits include: Clear return policies for each item (documented on item pages) Ability for customers to print return shipping labels directly from their Walmart accounts Return assistance from Walmart’s customer service team Business benefits include: Ability to set a custom return policy for individual items Specifying other factors in return policies (return windows, restocking fees, shipping fees, etc.) New Returns dashboard that will make return management easier, faster, and more efficient The option to use Walmart’s discounted Returns Shipping Service What's Changing?Although the program went live on October 1, sellers will have until October 31 to prepare their accounts for the changes. Any accounts that haven’t changed their settings by the deadline will automatically be updated to the program’s new default settings. Some settings require operational planning, so be mindful and don’t delay.What Next?The sooner you prepare, the sooner you’ll be ready for the inevitable. You can start by: Reading the complete Marketplace Returns Policy Go to Seller Help to review detailed guides for all program settings and tasks Reviewing Walmart’s official webinar slides Program Fundamentals and Policy Overview Returns and Refunds API Overview and sample payload Reviewing API documentation if you integrate with Walmart through direct API Updating your settings and requesting account activation Your customer returns will be managed by the new process as soon as your account is activated.If you have any questions about Walmart's new enhanced Marketplace Returns program and how it will integrate into GoDataFeed, feel free to contact our support team.

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Oct 3, 2018

  by

Giovanni Miranda

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