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6 Last-Minute Preparations Before Black Friday and Cyber Weekend
It's holiday sales season! But before you get ready to sit back and enjoy the rewards from your big sales, make sure you’ve checked the following final steps off your list.
How to Set Up Your Google Shopping Actions Account
Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.
Optimizing Google Ads for Mobile
Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.
Drive Sales with Google Shopping Actions [Infographic]
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
The Complete Guide to Google Manufacturer Center
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
How to Sell on Walmart: the Complete Guide
Merchants, meet your next big ecommerce opportunity: Walmart Marketplace. Since Walmart began welcoming third party sellers in 2016, they’ve shaken up the ecommerce scene. Sellers are excited, and for good reason.
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Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.


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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.
