Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
Everyone loves a good TikTok challenge. Unless you’re talking about ecommerce. The challenge? Breaking through a massively popular platform whose audience is wildly different from that of other channels.
In this blog post, we’ll look at some of the reasons why TikTok might be your favorite new ecommerce marketing channel.
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
