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Social proof: Audiences and platforms pivot to social commerce
Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
The New TikTok Challenge: Ecommerce
Everyone loves a good TikTok challenge. Unless you’re talking about ecommerce. The challenge? Breaking through a massively popular platform whose audience is wildly different from that of other channels.
Is TikTok the Best New Platform for Ecommerce Marketers? 4 Reasons to Say Yes
In this blog post, we’ll look at some of the reasons why TikTok might be your favorite new ecommerce marketing channel.
2020 Ecommerce Channel Mix [Infographic]
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
The Dynamic Appeal of Social Product Ads
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
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