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Google

Google Sale Events Pushes Holiday Deals to Shopping, Search & YouTube with Single Upload

Learn how Google Sale Events can maximize your holiday promotions across Shopping, Search, YouTube, and Display ads. This guide covers timing your sales for peak performance and setting up smarter holiday campaigns. Use it as your go-to resource for effective seasonal strategies.

Posted on 
Nov 16, 2024
  by
Bryan Falla

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GDPR

GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust

Learn essential GDPR compliance strategies tailored for ecommerce merchants. This guide covers best practices for managing customer consent, protecting data, and responding to breaches, helping you build trust and boost brand loyalty.

Posted on 
Nov 6, 2024
  by
Bryan Falla

Read More
Amazon

AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce

Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.

Posted on 
Nov 5, 2024
  by
Eliza Shehadeh

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Google

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Posted on 
Oct 23, 2024
  by
Bryan Falla

Read More
Ecommerce

Launch on Microsoft Ads Now for Untapped Growth in 2025

Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.

Posted on 
Oct 15, 2024
  by
Carlos Rodriguez

Read More
Data Feeds

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Are manual product updates slowing you down? Discover how data feed automation can save you time, reduce errors, and scale your ecommerce business with ease. This article dives into the benefits and steps to automate your product listings across platforms like Amazon, Google Shopping, and eBay. Learn how automation can keep your listings accurate and up-to-date while freeing you to focus on growth.

Posted on 
Sep 27, 2024
  by
Carlos Rodriguez

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Carlos Rodriguez
May 7, 2025
Google

How to Fix Overly Long Product Titles Using ChatGPT

Bryan Falla
April 29, 2025
AI

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Carlos Rodriguez
April 24, 2025
Ecommerce

How AI Is Transforming Omnichannel Support

Carlos Rodriguez
April 17, 2025
Omnichannel

The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

Bryan Falla
April 3, 2025
AI

How to market your products for free

Carlos Rodriguez
March 31, 2025
Ecommerce

Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

Bryan Falla
March 21, 2025
Pinterest

Managing the Intelligence Behind AI-Driven Commerce

Bryan Falla
March 17, 2025
AI

Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

Bryan Falla
March 11, 2025
Strategy

How to Fix Missing Product Attributes with ChatGPT

Bryan Falla
March 7, 2025
Product Data

Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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