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Ecommerce

How Merchants Benefit From Cross-Border Selling With American Outlets

With no shortage of obstacles in the way, selling cross-border can seem out of reach for U.S. merchants. But this shouldn't stop anyone from taking a good long look at the benefits of selling internationally, as it has a huge impact on profits for those that crack the code.

Posted on 
May 21, 2019
  by
Gil Elias
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Microsoft

Out with Bing Ads, in with Microsoft Advertising

Bing Ads has become Microsoft Advertising and it turns out that this news represents more than just your typical name-change or rebrand.

Posted on 
May 17, 2019
  by
Lin Grosman

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Amazon

Common Fulfillment Mistakes on Amazon Seller Central

It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.

Posted on 
Apr 17, 2019
  by
Giovanni Miranda

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Amazon

How to Become a Shipping Expert Using Seller Central

One essential element that far too many companies don’t focus on enough is shipping. Take the time to implement these tips and you can look forward to better results selling on Amazon.

Posted on 
Apr 12, 2019
  by
Lin Grosman

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Google

This Is Why Your Shopping Ads Aren't Showing Up on Google

From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.

Posted on 
Apr 11, 2019
  by
Bryan Falla

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Ecommerce

7 Key Performance Indicators for Ecommerce Marketing

How do you know if your campaigns are actually successful? By using these 7 KPIs.

Posted on 
Apr 6, 2019
  by
Bryan Falla

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What is Visual Search?

Giovanni Miranda
December 14, 2018
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2019 Ecommerce Calendar of Events

Giovanni Miranda
December 28, 2018
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Top 10 Ecommerce Channels

Giovanni Miranda
January 9, 2019
Ecommerce

How to Use Google Shopping Product Identifiers

Nicole Santoro
January 13, 2019
Google

Conversion Optimization for Google Shopping Campaigns

Bryan Falla
January 14, 2019
Google

How to Use Custom Labels for Google Shopping Campaigns

Bryan Falla
January 16, 2019
Google

Using Negative Keywords in Google Shopping Campaigns

Giovanni Miranda
February 1, 2019
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How to Optimize Google Shopping Product Categories

Giovanni Miranda
February 6, 2019
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Google Shopping Actions Feed Specs Guide

Giovanni Miranda
February 11, 2019
Google

What to Look For in a Shopping Cart Platform

Gonzalo Gil
February 13, 2019
Ecommerce

Amazon Advertising: What You Need to Know in 2019

Trevor George
February 18, 2019
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Selling on Amazon

Giovanni Miranda
February 25, 2019
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

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Fix Broken Schema and Recover Product Visibility with ChatGPT

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