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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla

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Walmart

Why Walmart Should Be Your Next Marketplace

Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.

Posted on 
May 11, 2021
  by
Giovanni Miranda

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Google

2021 Google Product Data Specs Update

The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.

Posted on 
Apr 30, 2021
  by
Giovanni Miranda

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Ecommerce

This Month in Ecommerce - April 2021

Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.

Posted on 
Apr 30, 2021
  by
Giovanni Miranda

Read More
Snapchat

Cashing in on Snapchat's Dynamic Ads

Snapchat Dynamic Ads are a simple and effective way to reach new customers. If you sell products online, have a young target audience, and you're not already using Snapchat, you might want to change that.

Posted on 
Apr 7, 2021
  by
Giovanni Miranda

Read More
Ecommerce

This Month in Ecommerce - March 2021

Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.

Posted on 
Mar 31, 2021
  by
Giovanni Miranda

Read More
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All Posts

One Simple Secret for Boosting Online Retail Sales

Bryan Falla
August 3, 2017
Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Nicole Santoro
September 1, 2017
Ecommerce

Walmart and Google Are Joining Forces – Are You Ready?

Bryan Falla
September 6, 2017
Google

Why You Should Keep Your Online Store and Product Feeds Separate

Bryan Falla
September 9, 2017
Ecommerce

New to Ecommerce? Here’s What You Need to Know

Bryan Falla
September 28, 2017
Ecommerce

Why Your Product Data Is Holding You Back on Amazon

Bryan Falla
October 2, 2017
Amazon

Haunt Your Way Into Scary-Good Halloween Sales

Nicole Santoro
October 16, 2017
Ecommerce

Preventing 5 Common Product Listing Mistakes

Nicole Santoro
October 18, 2017
Ecommerce

6-Step Guide to Increase Ecommerce Profits Using Analytics

Bryan Falla
October 19, 2017
Ecommerce

9 Must-Have Features to Look for in an Amazon Listing Tool

Bryan Falla
October 20, 2017
Amazon

The 7 Essential Elements of a Product Listing Ad

Nicole Santoro
October 23, 2017
Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

Nicole Santoro
October 31, 2022
Ecommerce
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Featured Posts

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.
Google

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.

Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Carlos Rodriguez
June 3, 2025
Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
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