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Google

Fixing incorrect product identifier [mpn]

These warnings are intended to notify merchants that the MPN submitted in their product feeds has an incorrect value. In September 2021, Google will begin disapproving products whose MPNs were issued warnings for "Incorrect product identifier [mpn]".

Posted on 
Aug 9, 2021
  by
Bryan Falla

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Google

BIMI for ecommerce brands

BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.

Posted on 
Aug 3, 2021
  by
Bryan Falla

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Google

Google for Retail: A Visual Guide

Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.

Posted on 
Jul 23, 2021
  by
Nick Martins

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Inventory Management

9 signs your business needs an effective inventory management system

When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.

Posted on 
Jun 22, 2021
  by
Marc Darmon

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Google

New Google Shopping Features Announced for 2021

The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.

Posted on 
Jun 1, 2021
  by
Bryan Falla

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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla

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AI vs Traditional Search and What Perplexity Means for Ecommerce Leaders

Carlos Rodriguez
November 27, 2024
Ecommerce

Pinterest for Ecommerce – A GoDataFeed Guide to Maximizing Product Feed Impact

Carlos Rodriguez
November 22, 2024
Pinterest

Preparing Your Business for the FTC's New "Click-to-Cancel" Rule

Bryan Falla
November 18, 2024
Ecommerce

Google Sale Events Pushes Holiday Deals to Shopping, Search & YouTube with Single Upload

Bryan Falla
November 16, 2024
Google

GDPR Compliance Guide for Ecommerce: Best Practices to Protect Customer Data and Build Trust

Bryan Falla
November 6, 2024
GDPR

AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce

Eliza Shehadeh
November 5, 2024
Amazon

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Bryan Falla
October 23, 2024
Google

Launch on Microsoft Ads Now for Untapped Growth in 2025

Carlos Rodriguez
October 15, 2024
Ecommerce

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Carlos Rodriguez
September 27, 2024
Data Feeds

Google Merchant Center Next Limitations

Bryan Falla
September 20, 2024
Google

From Likes to Purchases: How Shops are Using Instagram Product Tags to Drive Sales

Bryan Falla
September 3, 2024
Instagram

How Top Quality Store Badges Boost Trust and Sales in Ecommerce

Carlos Rodriguez
August 16, 2024
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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