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Google

12 Best Practices for Promotions on Google Merchant Center

For most consumers, online shopping is a must these days. but more important than online shopping is online saving. Promotions on Google Merchant Center are a proven way to enhance any and all campaigns by improving conversions, dropping CPA, and encouraging repeat sales.

Posted on 
Mar 1, 2023
  by
Sarah Bacchus
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Google

Google Sunsets FTP Merchant Center Data Feeds

Important news update on the state of FTP feed files for Google Merchant Center. This will impact all ecommerce professionals who are currently using FTP files to upload product data to Google's Merchant Center

Posted on 
Feb 21, 2023
  by
Peter Harrigan Jr
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GoDataFeed

New in GoDataFeed: Q4 Optimizations, Integrations, and Updates

In an effort to continue improving our platform, GoDataFeed has made some updates that help our customers use and navigate through our app smoothly and seamlessly. Read on for all the changes we made in Q4!

Posted on 
Jan 25, 2023
  by
Yesenia DeSalle

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Ecommerce

11 Artificial Intelligence Tools that Will Grow Your Ecommerce Sales Without You Lifting a Finger

Artificial intelligence continues to become more sophisticated with each passing day. That is why businesses are increasingly relying on AI and its dynamic capabilities to optimize the critical aspects of their business. Read on to find out more!

Posted on 
Jan 6, 2023
  by
Peter Harrigan Jr

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Ecommerce

How Will Machine Learning Be Used in Ecommerce in 2023 (and Beyond!)

Retail ecommerce sales are expected to reach $8.1 trillion by 2026. This means more ecommerce players will join the already crowded space. In other words, even higher competition. Artificial intelligence and machine learning are key components of the underlying infrastructure that brands and retailers are using to keep customers engaged and offer them the most optimal experience. Based on our research, we have compiled a list of the top 7 machine learning trends in ecommerce that are likely to define customer experiences.

Posted on 
Dec 22, 2022
  by
Peter Harrigan Jr

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Strategy

The Ultimate 2022 Holiday Checklist for Ecommerce Professionals

The end of year period has traditionally been a profitable time for online retailers, and in a post-Covid world, this is truer than ever. Consumers are all the more accustomed to shopping online, ecommerce sales are growing, and Q4 is an opportune moment for online retailers to boost their revenue. In this article, we walk you through all the things you need to check off your list in order to prepare for the holiday season. Read on to find out more!

Posted on 
Dec 15, 2022
  by
Peter Harrigan Jr

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Launch on Microsoft Ads Now for Untapped Growth in 2025

Carlos Rodriguez
October 15, 2024
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Ecommerce

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Carlos Rodriguez
September 27, 2024
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Data Feeds

Google Merchant Center Next Limitations

Bryan Falla
September 20, 2024
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Google

From Likes to Purchases: How Shops are Using Instagram Product Tags to Drive Sales

Bryan Falla
September 3, 2024
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Instagram

How Top Quality Store Badges Boost Trust and Sales in Ecommerce

Carlos Rodriguez
August 16, 2024
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Google

Unlock New Ecommerce Potential with Advanced Lead Generation

Carlos Rodriguez
August 6, 2024
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Key Takeaways from Google Marketing Live 2024 on AI

Carlos Rodriguez
June 13, 2024
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8 Strategies to Supercharge Your PMax Shopping Campaigns Right Now

Carlos Rodriguez
July 16, 2024
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Enhancing Ecommerce Efficiency with Lists

Carlos Rodriguez
May 29, 2024
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Ecommerce

Enhancing Product Feeds with Advanced Data Merge Capabilities

Carlos Rodriguez
May 20, 2024
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Data Feeds

Optimizing Ecommerce Performance with Scheduled A/B Testing

Carlos Rodriguez
May 15, 2024
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Mastering Marketing Timeliness with Automated Feed Scheduling

Carlos Rodriguez
May 6, 2024
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Featured Posts

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google

Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout

Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.

Carlos Rodriguez
June 13, 2025
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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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