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What is Google Express
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
15-Minute Work Week: Google Shopping Feed Campaign
We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.
Recapture Customers with Bing Remarketing
Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.
How to Set Up Remarketing Lists for Search Ads (RLSA)
Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.
Google Shopping Actions: Everything You Need to Know
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.
How to Set Up a Google Shopping Campaign
Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.
Intro to Product Feeds
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Product Feed Creation
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Featured Posts
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Smart Speakers Are Shopping for Your Customers. Can They Find You?
Voice assistants don’t scroll—they choose. If your product feed doesn’t speak their language, you’re out of the running. This post shows you what needs to change, why it matters, and how to make your products easier to find in a world where search is spoken.
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How AI Is Transforming Omnichannel Support
AI is changing customer service — but success depends on more than automation. Learn how smart brands are using clean data to deliver faster, better omnichannel support.
