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Google for Retail: A Visual Guide
Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.
9 signs your business needs an effective inventory management system
When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.
New Google Shopping Features Announced for 2021
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
PPC vs Marketplaces: Finding Your Marketing Mix
Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
Why Walmart Should Be Your Next Marketplace
Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.
2021 Google Product Data Specs Update
The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Smart Speakers Are Shopping for Your Customers. Can They Find You?
Voice assistants don’t scroll—they choose. If your product feed doesn’t speak their language, you’re out of the running. This post shows you what needs to change, why it matters, and how to make your products easier to find in a world where search is spoken.
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How AI Is Transforming Omnichannel Support
AI is changing customer service — but success depends on more than automation. Learn how smart brands are using clean data to deliver faster, better omnichannel support.
