When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.
Inaccurate product data is costly. Not only do you incur the cost of each click, but you also miss out on an opportunity to close a sale. And now you’ve lost that shopper’s trust, possibly forever.