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Instagram Posts Are Now Google-Searchable. Is Your Product Feed Optimized for It?
Instagram posts now appear in Google Search — but is your product data telling the right story? Learn why optimizing your Meta catalog is critical for SEO, product discovery, and campaign performance across search and social.
How Meta is Ushering in a New Era of Social Commerce
The world of social commerce is on the brink of a seismic shift. Meta's in-app shopping system, entitled Meta Checkout, allows users can enjoy a seamless shopping journey without leaving the comfort of Facebook or Instagram.
Did Meta Just Solve Ecommerce’s Checkout Problem
Meta Checkout fundamentally diverges from traditional Meta product ads, shifting from a pay-per-click model to a more transaction-focused approach. Instead of charging advertisers every time someone clicks on their ad, Meta Checkout enables users to make purchases directly on Facebook or Instagram, which means merchants only pay when a sale occurs.
The Benefits of Meta Checkout for Facebook & Instagram Shops
By providing a seamless shopping experience that keeps shoppers tethered to your Shop across various touchpoints, Meta Checkout gives you the opportunity to be present (and purchasable) when and where it matters most. But that’s only one aspect. Let’s take a closer look at some of the benefits of toggling on your Meta Checkout.
Top 10 Ecommerce Tools to Get Your Shop to Its First $1M and Beyond
Optimization is something that’s always top of mind. After you’ve added exit pop-ups to your website, think about improving your product reviews. After you’ve optimized your product reviews, think about adding UGC. On and on it goes. In this article, we share 10 tools that will help you optimize your ecommerce business, so that you can generate more revenue. Let’s get your shop to its first $1M!
Social proof: Audiences and platforms pivot to social commerce
Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
This Month in Ecommerce - November 2020
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
Sell on Facebook and Instagram With Shops
Facebook just announced a bunch of ecommerce upgrades to their platforms. Let's talk about what we know.
Using Facebook & Instagram for Product Marketing
A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.
Drive Sales With Facebook Dynamic Product Ads
Facebook dynamic ads have the potential to massively benefit any online store. Let's talk about how you can cover a lot of ground with just one simple ad campaign.
Using Ad Relevance Diagnostics to Improve Your Facebook Ads
So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.
2020 Ecommerce Channel Mix [Infographic]
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
'Tis the Season: 2019 Holiday Season Ecommerce Overview
We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.
Top Ecommerce Channels Tip Sheet (2019)
With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.
The Dynamic Appeal of Social Product Ads
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
Optimizing Images for Dynamic Product Ads on Facebook and Instagram
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
