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All Posts By

Nicole Santoro

Google

How to Fix Common Merchant Center Errors for Google Shopping

Use this guide to solve the most common Google Merchant Center issues affecting your Shopping Ads.

Posted on 
Apr 8, 2019
  by
Nicole Santoro
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Google

How to Use Google Shopping Product Identifiers

In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.

Posted on 
Jan 13, 2019
  by
Nicole Santoro
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Ecommerce

How to Master Your Product Feeds in 6 Simple Steps

Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.

Posted on 
Dec 13, 2018
  by
Nicole Santoro
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Google

Getting Started with Google Ads Customer Match

Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.

Posted on 
Nov 26, 2018
  by
Nicole Santoro
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Google

Optimizing Google Ads for Mobile

Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.

Posted on 
Nov 12, 2018
  by
Nicole Santoro
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Google

How to Sell on Google Express

The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.

Posted on 
Oct 30, 2018
  by
Nicole Santoro
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Google

What is Google Express

Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.

Posted on 
Oct 29, 2018
  by
Nicole Santoro
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Google

15-Minute Work Week: Google Shopping Feed Campaign

We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.

Posted on 
Oct 25, 2018
  by
Nicole Santoro
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Bing

Recapture Customers with Bing Remarketing

Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.

Posted on 
Oct 23, 2018
  by
Nicole Santoro
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Google

How to Set Up Remarketing Lists for Search Ads (RLSA)

Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

Posted on 
Oct 19, 2018
  by
Nicole Santoro
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Google

How to Set Up a Google Shopping Campaign

Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.

Posted on 
Oct 17, 2018
  by
Nicole Santoro
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Walmart

How to Disable Walmart Value Shipping

Walmart has built a reputation on being the place to shop to save money. Hence their slogan “Save Money, Live Better.” And even though they’ve ventured into the world of an ecommerce marketplace by allowing third-party sellers on their site, they still want their customers to score good deals. That’s why it isn’t surprising that Walmart encourages third-party sellers to give customers free shipping.

Posted on 
Oct 5, 2018
  by
Nicole Santoro
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Walmart

What’s new in Walmart V3?

Walmart made some changes to their full item specs when they launched version 3 last year. While version 2 is still hanging in there, Walmart plans on deprecating it soon. To prevent any future errors, you’ll want to hop on board with the new changes.

Posted on 
Oct 3, 2018
  by
Nicole Santoro
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Amazon

Why You Should Use Amazon Sponsored Products

Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.

Posted on 
Oct 1, 2018
  by
Nicole Santoro
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Amazon

How to Implement Amazon Sponsored Products

Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.

Posted on 
Sep 27, 2018
  by
Nicole Santoro
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Amazon

3 More Ways to Reach Tons of Amazon Shoppers

More than 300,000 small and medium-sized U.S. based businesses started selling on the Amazon platform in 2017 alone. With that many sellers, it can be hard to stand out among the pack. Here’s where Amazon’s advertising solutions come into play. Sponsored Products, Headline Search Ads, and Amazon Stores offer a unique way to reach customers, boost product visibility and land more sales within the Amazon platform.

Posted on 
Sep 17, 2018
  by
Nicole Santoro
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Ecommerce

Why Ratings/Reviews Matter to Google and Amazon

In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

The 4 Keys to Winning the Buy Box

Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.

Posted on 
Sep 14, 2018
  by
Nicole Santoro
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Amazon

FBA vs. FBM: What Should I Choose?

The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is the Buy Box?

Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.

Posted on 
Sep 12, 2018
  by
Nicole Santoro
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Amazon

What is FBA?

Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.

Posted on 
Sep 10, 2018
  by
Nicole Santoro
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Houzz

Houzz Marketplace: Improving Your Seller Score

For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.

Posted on 
Sep 6, 2018
  by
Nicole Santoro
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Google

Why You Should Check Google Merchant Center Diagnostics Regularly

Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.

Posted on 
Sep 3, 2018
  by
Nicole Santoro
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Ecommerce

Back-to-School: Retail Spending Continues to Add Up

This year, shoppers are expected to spend $75.8 billion on supplies, apparel and electronics for back-to-school.

Posted on 
Aug 11, 2018
  by
Nicole Santoro
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Amazon

Product Title Optimization Templates for Amazon Listings

Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type. 

Posted on 
Aug 9, 2018
  by
Nicole Santoro
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Google

How to Set up Shipping in Google Merchant Center

Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.

Posted on 
Jul 18, 2018
  by
Nicole Santoro
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Google

Using Google Shopping Currency Conversion for Multi-Country Selling

When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.

Posted on 
Jul 3, 2018
  by
Nicole Santoro
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Ecommerce

This Is How American AF Stormed the Beaches of Ecommerce

After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.

Posted on 
Jun 29, 2018
  by
Nicole Santoro
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Amazon

Optimizing Amazon Listings for Mobile

When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.

Posted on 
Jun 18, 2018
  by
Nicole Santoro
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Google

Guide to Using GTINs in Google Shopping

Guide to Using GTINs in Google Shopping

Posted on 
Jun 10, 2018
  by
Nicole Santoro
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Google

How to Create Merchant Promotions in Google Shopping

If you’re looking for a way to boost PLA visibility, incentivize shoppers to click on your ad and potentially increase conversions on Google Shopping, then look no further than Google Merchant Promotions.

Posted on 
Jun 7, 2018
  by
Nicole Santoro
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Ecommerce

Why Many Online Stores Fail and What You Can Do to Avoid It

About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.

Posted on 
May 26, 2018
  by
Nicole Santoro
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Amazon

Amazon: Listing With Variations vs. Listing Without Variations

Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.

Posted on 
May 21, 2018
  by
Nicole Santoro
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Amazon

How to Setup Variations on Amazon

Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.

Posted on 
May 21, 2018
  by
Nicole Santoro
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Google

How to Set Up Product Variations in Google Shopping

If you sell a product that varies by attributes such as color, size, or material, you can group these related products together in your Google Product Listing Ads by using product variations.

Posted on 
May 15, 2018
  by
Nicole Santoro
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Amazon

Amazon Description Optimization by Category

While product descriptions may not be as prominent as titles or bullet points, they can play a huge role in the discoverability of your products. You want to make sure you give them the attention they deserve.

Posted on 
May 3, 2018
  by
Nicole Santoro
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Google

How to Add UTM Tracking to Google Shopping Campaigns

How to Add UTM Tracking to Google Shopping Campaigns

Posted on 
Apr 25, 2018
  by
Nicole Santoro
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Google

How to Optimize Google Shopping Product Feeds

Far too many sellers don’t take full advantage of the opportunity presented by Google Shopping. Let's fix that.

Posted on 
Apr 19, 2018
  by
Nicole Santoro
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Amazon

Amazon Image Requirements

In the world of online retailing, product images are kind of a big deal.

Posted on 
Apr 17, 2018
  by
Nicole Santoro
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Amazon

Amazon Bullet Points Tips & Templates

If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.

Posted on 
Apr 9, 2018
  by
Nicole Santoro
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Amazon

How to Choose Product Images for Amazon Listings

Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.

Posted on 
Mar 23, 2018
  by
Nicole Santoro
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Google

The Retailer's Guide to Google Local Inventory

How are you supposed to compete in a world where ecommerce and in-store shopping experiences are intertwined? Answer: Google Local Inventory Ads.

Posted on 
Mar 15, 2018
  by
Nicole Santoro
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Facebook

Optimizing Images for Facebook Dynamic Product Ads

To make your ads stand out amongst the busyness of a Facebook feed, you need an eye-catching image that sells.

Posted on 
Feb 25, 2018
  by
Nicole Santoro
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Google

How to Optimize Your Google Shopping Images

A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.

Posted on 
Feb 16, 2018
  by
Nicole Santoro
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Google

7 Ways You're Not Selling on Google (But Should Be)

You probably already have your products up on Google, but here are even more ways Google can help you increase sales and revenue.

Posted on 
Feb 6, 2018
  by
Nicole Santoro
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Ecommerce

Channel Specific Title Optimization Formulas

Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.

Posted on 
Jan 17, 2018
  by
Nicole Santoro
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Google

Google Shopping PLA Title Optimization & Templates

If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.

Posted on 
Jan 12, 2018
  by
Nicole Santoro
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Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2017
  by
Nicole Santoro
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Ecommerce

5 Product Listing Optimization Tricks You’ve got to Try

Feed optimization is something that needs to be continuously worked on. Here we’ve rounded up some tips to help get your feed in shape before the shopping season is in full swing.

Posted on 
Oct 24, 2017
  by
Nicole Santoro
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Ecommerce

The 7 Essential Elements of a Product Listing Ad

Here’s a look at the 7 PLA elements that will (most likely) never go out of style:

Posted on 
Oct 23, 2017
  by
Nicole Santoro
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Ecommerce

Preventing 5 Common Product Listing Mistakes

Here are five of the most common (and costly) product listing mistakes, and how to fix them.

Posted on 
Oct 18, 2017
  by
Nicole Santoro
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Ecommerce

Haunt Your Way Into Scary-Good Halloween Sales

With Halloween spending expecting to hit a whopping $9.1 billion this year, now is the time to get your listings Halloween-ready. Here’s everything you need to know to steal your share of those scary sales.

Posted on 
Oct 16, 2017
  by
Nicole Santoro
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Ecommerce

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Posted on 
Sep 1, 2017
  by
Nicole Santoro
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Amazon

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Posted on 
Jul 27, 2017
  by
Nicole Santoro
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Houzz

Houzz Announces Important Feed and Account Updates

Houzz announced a few changes coming to your feeds and accounts.

Posted on 
Jul 26, 2016
  by
Nicole Santoro
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Google

Google Launches Product Listing Ads in Image Search

Google has officially launched Shopping Ads inside image query SERPs.

Posted on 
May 24, 2016
  by
Nicole Santoro
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Google

Google Rolls Out Changes to Apparel Color Values

New color values set to roll out in Google Shopping.

Posted on 
Mar 2, 2016
  by
Nicole Santoro
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Shopify

How to Fix MyShopify URLs to Avoid Google Errors

It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.

Posted on 
Jan 29, 2016
  by
Nicole Santoro
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GoDataFeed

How to Locate Your FTP Credentials in Google and Bing

FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.

Posted on 
Jan 22, 2016
  by
Nicole Santoro
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Facebook

Facebook Dynamic Product Ads FAQ

The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.

Posted on 
Mar 24, 2015
  by
Nicole Santoro
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Bing

Bing Product Ads is Here

After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.

Posted on 
Mar 27, 2014
  by
Nicole Santoro
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